Keyword Index

A

  • Administrative motivation The relationship of administrative motivation in order to improve the television production In light of the two-factor theory [Volume 22, Issue 4, 2023, Pages 343-393]
  • Africa The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • Afrocentrism Use of YouTube in afrocentric propaganda [Volume 22, Issue 2, 2023, Pages 347-382]
  • Al The Relationship Between the Professional Performance of Al-Ekhbariyah Channel and Its Credibility Among the Saudi Audience: [Volume 22, Issue 4, 2023, Pages 101-158]
  • American interests Narrating, framing, and promoting U.S. interests and interventions in the 21st Century: multimodal discourse analysis of Iraq, Ukraine, Gaza. [Volume 22, Issue 4, 2023, Pages 49-83]
  • American interventions Narrating, framing, and promoting U.S. interests and interventions in the 21st Century: multimodal discourse analysis of Iraq, Ukraine, Gaza. [Volume 22, Issue 4, 2023, Pages 49-83]
  • American universities "The relationship between the qualification of students of mass communication in American universities and the requirements of the labor market in the era of digital transformation [Volume 22, Issue 3, 2023, Pages 57-113]
  • Analytical and field study The impact of exposure to information about environmental and climatic changes in electronic newspapers on Egyptian youth's attitudes towards these changes : [Volume 22, Issue 4, 2023, Pages 181-257]
  • A quasi- experimental study The effect of browsing the Tiktok application on Attentiveness and concentration among Saudi youth, a quasi- [Volume 22, Issue 1, 2023, Pages 345-381]
  • Arabic Framing Egyptian political issues in the international news channels websites in the Arabic version A comparative analytical study [Volume 22, Issue 3, 2023, Pages 551-585]
  • Arabic language The effects of social media on Arabic language- Survey study on a sample of Yarmouk University Students [Volume 22, Issue 2, 2023, Pages 431-456]
  • Aristotelian Rhetoric - Facebook The persuasive discourse in the electoral campaigns pots on Facebook of the winning lists in the major Palestinian cities municipal elections 2022: [Volume 22, Issue 1, 2023, Pages 615-639]
  • Attitudes Attitudes of the academic elite towards the coverage of private Egyptian satellite channels for the activities of the United Nations Conference ( COP27) [Volume 22, Issue 2, 2023, Pages 197-234]
  • Attitudes Attitudes of the Egyptian public to the role of official health accounts on social networks in raising awareness of health issues and methods of preventing prevalent diseases. [Volume 22, Issue 4, 2023, Pages 635-663]
  • Audience Interaction Public interaction with fake and verified content on social media sites- Study of visual verification strategies used in newsrooms. [Volume 22, Issue 2, 2023, Pages 235-292]
  • Awareness Evaluating the Impact and Analyzing Key Messages of "Ethadar Lel Akhdar" Campaigns on Egyptian Youth's Awareness [Volume 22, Issue 2, 2023, Pages 1-31]
  • Awareness The role of security media in spreading awareness and traffic culture [Volume 22, Issue 2, 2023, Pages 631-649]

B

  • Behavior the effect of green advertising stimulus in social media on youth behavior intentions (experimental study) [Volume 22, Issue 2, 2023, Pages 493-539]
  • Binge Watching Binge Watching of drama series via digital platforms and its relationship to shaping the mood of Arab families [Volume 22, Issue 2, 2023, Pages 337-382]
  • Bitcoin Egyptian youth attitudes towards digital currencies [Volume 22, Issue 3, 2023, Pages 473-515]
  • Brand The relationship between the brand's visual identity data within integrated marketing communications and the quality of visual perception among the Egyptian public [Volume 22, Issue 2, 2023, Pages 385-429]

C

  • Celebrity Undergraduate students’ attitudes toward celebrities-cyberbullying: [Volume 22, Issue 3, 2023, Pages 209-266]
  • Celebrity Bashing Undergraduate students’ attitudes toward celebrities-cyberbullying: [Volume 22, Issue 3, 2023, Pages 209-266]
  • Climate Change Conference (COP27) Attitudes of the academic elite towards the coverage of private Egyptian satellite channels for the activities of the United Nations Conference ( COP27) [Volume 22, Issue 2, 2023, Pages 197-234]
  • Climate issue The role of Egyptian newspaper websites in developing Egyptian youth's awareness of climate issues: [Volume 22, Issue 2, 2023, Pages 111-144]
  • Cloud Computing Evaluating the effectiveness of cloud marketing strategies Used by companies and their role in managing customer relations [Volume 22, Issue 3, 2023, Pages 1-37]
  • Cognitive bias Future anxiety among educational media students and its relationship to cognitive bias and satisfaction with academic specialization [Volume 22, Issue 3, 2023, Pages 39-107]
  • Comments Self-Monitoring Social Rewards on Facebook Profile Pictures and Social Comparison Effect on Gen Z Egyptian Females’ Self-Presentation and Self-Esteem [Volume 22, Issue 4, 2023, Pages 1-48]
  • Communication Campaigns Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • Communication message Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • Competitive advantage Digital transformation strategies and its impact on the efficiency of employees in public relations departments in order to enhance competitive advantage. [Volume 22, Issue 4, 2023, Pages 437-483]
  • Conflict The political discourse of the leaders of the conflict countries in the Russian-Ukrainian crisis [Volume 22, Issue 2, 2023, Pages 139-181]
  • Congress Uses of the news function of social media platforms In disseminating news, the World Media Congress in the United Arab Emirates [Volume 22, Issue 3, 2023, Pages 181-218]
  • Consumer Behaviour Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising [Volume 22, Issue 1, 2023, Pages 641-679]
  • Content Analysis Evaluating the Impact and Analyzing Key Messages of "Ethadar Lel Akhdar" Campaigns on Egyptian Youth's Awareness [Volume 22, Issue 2, 2023, Pages 1-31]
  • Content creation restrictions Digital determinism and restrictions on content creation and its relationship to youth’s tendency to use innovations in social media platforms: Threads as an example [Volume 22, Issue 4, 2023, Pages 555-596]
  • Controls for the use of social networking sites The role of the educational media specialist in educating middle school students about the ethical controls for using social networking sites [Volume 22, Issue 2, 2023, Pages 79-138]
  • COP27 climate summit The impact of exposure to information about environmental and climatic changes in electronic newspapers on Egyptian youth's attitudes towards these changes : [Volume 22, Issue 4, 2023, Pages 181-257]
  • COP27 conference Public and Media Experts Vision in Egypt on Media Coverage of the COP27 Climate conference - Field study [Volume 22, Issue 4, 2023, Pages 41-99]
  • Corona Pandemic The semiotics of protecting integrity and combating corruption in the Saudi electronic daily newspapers: [Volume 22, Issue 1, 2023, Pages 63-122]
  • Credibility The Relationship Between the Professional Performance of Al-Ekhbariyah Channel and Its Credibility Among the Saudi Audience: [Volume 22, Issue 4, 2023, Pages 101-158]
  • Crisis Times smodin The semiotics of protecting integrity and combating corruption in the Saudi electronic daily newspapers: [Volume 22, Issue 1, 2023, Pages 63-122]
  • Critical Disability Theory Evaluation Of Bahraini Youth with Special Needs of Social Media Effectiveness In Achieving Social Presence: [Volume 22, Issue 3, 2023, Pages 267-294]
  • Critical Discourse Analysis The Role of Diplomatic Communication in Managing International Crises Related to Energy Security“A case study of the European Union and Russia after the Russian-Ukrainian war 2022: [Volume 22, Issue 3, 2023, Pages 161-196]
  • Critical Discourse Analysis Approch Treatment of opinion Discourse on Egyptian newspapers' websites for Hayah Karima initiative "Comparative Analytical Study" [Volume 22, Issue 4, 2023, Pages 597-678]
  • Cultural Diffusion Theory The Cultural Ecology of The Value System in Egyptian T.V Drama During The Period 1990-2023 AD. [Volume 22, Issue 4, 2023, Pages 665-719]
  • Cultural Ecology Theory The Cultural Ecology of The Value System in Egyptian T.V Drama During The Period 1990-2023 AD. [Volume 22, Issue 4, 2023, Pages 665-719]
  • Customer satisfaction The use of artificial intelligence by service organizations and its relationship to customer satisfaction with the service provided to them [Volume 22, Issue 3, 2023, Pages 139-180]
  • Cyber bulling Online Multiplayer Games and Their Relationship to Cyberbullying [Volume 22, Issue 4, 2023, Pages 259-314]
  • Cyberbullying Undergraduate students’ attitudes toward celebrities-cyberbullying: [Volume 22, Issue 3, 2023, Pages 209-266]

D

  • Deaf and Hard of Hearing “The role of digital environmental media in developing awareness of climate change issues for the deaf and hard of hearing". [Volume 22, Issue 4, 2023, Pages 365-399]
  • Detecting information The Egyptian women's public seeking health information contained in the initiative of "The President of the Republic for Early Detection of Breast Cancer" and its relationship to their level of health awareness. [Volume 22, Issue 3, 2023, Pages 355-384]
  • Developing the Content of the Media Message Websites and their role in developing content for the university's media mission [Volume 22, Issue 3, 2023, Pages 173-208]
  • Diffusion of innovation theory The use of artificial intelligence by service organizations and its relationship to customer satisfaction with the service provided to them [Volume 22, Issue 3, 2023, Pages 139-180]
  • Digital Advertising Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising [Volume 22, Issue 1, 2023, Pages 641-679]
  • Digital Currencies Egyptian youth attitudes towards digital currencies [Volume 22, Issue 3, 2023, Pages 473-515]
  • Digital Environmental Media “The role of digital environmental media in developing awareness of climate change issues for the deaf and hard of hearing". [Volume 22, Issue 4, 2023, Pages 365-399]
  • Digital generations The impact of the viral spread of Internet memes on the digital generation Seeking for information [Volume 22, Issue 2, 2023, Pages 445-491]
  • Digital Marketing Influencer Marketing Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising [Volume 22, Issue 1, 2023, Pages 641-679]
  • Digital Media Websites and their role in developing content for the university's media mission [Volume 22, Issue 3, 2023, Pages 173-208]
  • Digital Media The problematic relationship between digital and traditional media [Volume 22, Issue 3, 2023, Pages 1-12]
  • Digital Platform A Study of Personal Service Robot FutureMarketing Trend With The Foresight of Technological Innovation [Volume 22, Issue 3, 2023, Pages 115-157]
  • Digital Platforms Binge Watching of drama series via digital platforms and its relationship to shaping the mood of Arab families [Volume 22, Issue 2, 2023, Pages 337-382]
  • Digital Platforms The Relationship between Usage of Violent Content Presented on Digital Platforms and Bystander Effect [Volume 22, Issue 2, 2023, Pages 383-442]
  • Digital Platforms Specialized digital platforms address the issue of empowering Arab women: [Volume 22, Issue 3, 2023, Pages 99-138]
  • Digital Platforms Applying of media professionals in media institutions with digital platforms using artificial intelligence technologies [Volume 22, Issue 4, 2023, Pages 273-342]
  • Digital Public Relations - Rumors - External Media - Government Institutions The Role Of Digital Public Relations Practitioners In Jordanian Government Institutions In Confronting Rumors Published Through Foreign Media [Volume 22, Issue 4, 2023, Pages 1-37]
  • Dimensions of Sustainable Development The role of Egyptian news websites in shaping university youth's attitudes towards the dimensions of sustainable development and its impact on their attitudes towards the future in light of Egypt's Vision 2030 [Volume 22, Issue 2, 2023, Pages 59-109]
  • Diplomatic communication The Role of Diplomatic Communication in Managing International Crises Related to Energy Security“A case study of the European Union and Russia after the Russian-Ukrainian war 2022: [Volume 22, Issue 3, 2023, Pages 161-196]
  • Discourse Analysis The discourse's Analysis of the Russian-Ukrainian War Discourse on the Websites of Private Egyptian Newspapers: [Volume 22, Issue 2, 2023, Pages 315-345]
  • Discourse strategies Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • Drama The mental image of media professionals in drama and its repercussions on young people’s vision of the reality of media work [Volume 22, Issue 4, 2023, Pages 711-757]
  • Drama Series Binge Watching of drama series via digital platforms and its relationship to shaping the mood of Arab families [Volume 22, Issue 2, 2023, Pages 337-382]
  • DVDs and digital broadcasting Usage visual identity in marketing communications for online streaming platforms [Volume 22, Issue 3, 2023, Pages 587-604]

E

  • Economic crisis Mechanisms of the official press discourse on the economic crisis in Egypt in the first quarter of 2023 [Volume 22, Issue 4, 2023, Pages 1-39]
  • Educational media Employing educational Media Students for Smart Phone Applications and Educational Platforms in the Training and Education Process Within the technology acceptance and use model [Volume 22, Issue 1, 2023, Pages 263-318]
  • Educational media The effectiveness of a campaign using educational media to educate primary school students about the dangers of malnutrition [Volume 22, Issue 2, 2023, Pages 293-336]
  • Educational media specialist The role of the educational media specialist in educating middle school students about the ethical controls for using social networking sites [Volume 22, Issue 2, 2023, Pages 79-138]
  • Effectiveness Evaluating the Impact and Analyzing Key Messages of "Ethadar Lel Akhdar" Campaigns on Egyptian Youth's Awareness [Volume 22, Issue 2, 2023, Pages 1-31]
  • Effects of New Media Digital determinism and restrictions on content creation and its relationship to youth’s tendency to use innovations in social media platforms: Threads as an example [Volume 22, Issue 4, 2023, Pages 555-596]
  • Egyptian communities The role of the media in supporting the political participation of Egyptians abroad in the elections Parliamentary 2020 [Volume 22, Issue 4, 2023, Pages 401-435]
  • Egyptian Media Public and Media Experts Vision in Egypt on Media Coverage of the COP27 Climate conference - Field study [Volume 22, Issue 4, 2023, Pages 41-99]
  • Egyptian national strategy - effects of seeking information The Egyptian public information seeking through social media platforms And its impact on their attitudes towards intellectual property rights [Volume 22, Issue 4, 2023, Pages 501-553]
  • Egyptian news websites The role of Egyptian news websites in shaping university youth's attitudes towards the dimensions of sustainable development and its impact on their attitudes towards the future in light of Egypt's Vision 2030 [Volume 22, Issue 2, 2023, Pages 59-109]
  • Egyptian public Public and Media Experts Vision in Egypt on Media Coverage of the COP27 Climate conference - Field study [Volume 22, Issue 4, 2023, Pages 41-99]
  • Egyptian T.V Drama The Cultural Ecology of The Value System in Egyptian T.V Drama During The Period 1990-2023 AD. [Volume 22, Issue 4, 2023, Pages 665-719]
  • Egyptian youth Evaluating the Impact and Analyzing Key Messages of "Ethadar Lel Akhdar" Campaigns on Egyptian Youth's Awareness [Volume 22, Issue 2, 2023, Pages 1-31]
  • Egypt's Vision 2030 The role of Egyptian news websites in shaping university youth's attitudes towards the dimensions of sustainable development and its impact on their attitudes towards the future in light of Egypt's Vision 2030 [Volume 22, Issue 2, 2023, Pages 59-109]
  • Egypt  The Role of Using Hashtags in Building of Political Knowledge On Facebook [Volume 22, Issue 2, 2023, Pages 17-53]
  • Ekhbariyah Saudi Channel The Relationship Between the Professional Performance of Al-Ekhbariyah Channel and Its Credibility Among the Saudi Audience: [Volume 22, Issue 4, 2023, Pages 101-158]
  • Elections - Local Municipality - pathos The persuasive discourse in the electoral campaigns pots on Facebook of the winning lists in the major Palestinian cities municipal elections 2022: [Volume 22, Issue 1, 2023, Pages 615-639]
  • Electronic websites The contribution of the Emirati electronic press to enhancing awareness of sustainable development concepts [Volume 22, Issue 3, 2023, Pages 421-472]
  • Emirati journalistic websites The contribution of the Emirati electronic press to enhancing awareness of sustainable development concepts [Volume 22, Issue 3, 2023, Pages 421-472]
  • Empowering women Specialized digital platforms address the issue of empowering Arab women: [Volume 22, Issue 3, 2023, Pages 99-138]
  • Engagement Pyramid Model Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising [Volume 22, Issue 1, 2023, Pages 641-679]
  • Entrepreneur Entrepreneurial journalism as a new pattern in the Arab Environment: [Volume 22, Issue 1, 2023, Pages 1-61]
  • Entrepreneurial Journalism Entrepreneurial journalism as a new pattern in the Arab Environment: [Volume 22, Issue 1, 2023, Pages 1-61]
  • Entrepreneurial Journalism Education Entrepreneurial journalism as a new pattern in the Arab Environment: [Volume 22, Issue 1, 2023, Pages 1-61]
  • Entrepreneurial Journalist Entrepreneurial journalism as a new pattern in the Arab Environment: [Volume 22, Issue 1, 2023, Pages 1-61]
  • Entrepreneurship Education University Youth Exposure to Entrepreneurship Education Through Social Networking Sites and Its Relation with Forming Their Attitudes Towards Small Projects [Volume 22, Issue 1, 2023, Pages 199-259]
  • Environmental Awareness The role of Egyptian newspaper websites in developing Egyptian youth's awareness of climate issues: [Volume 22, Issue 2, 2023, Pages 111-144]
  • Environmental Awareness The role of social media in creating environmental awareness among saudis - a study of effectiveness of Twitter account of the Ministry of Environment, Water and Agriculture's [Volume 22, Issue 2, 2023, Pages 271-311]
  • Environmental experts Public and Media Experts Vision in Egypt on Media Coverage of the COP27 Climate conference - Field study [Volume 22, Issue 4, 2023, Pages 41-99]
  • Environmental Issues Public and Media Experts Vision in Egypt on Media Coverage of the COP27 Climate conference - Field study [Volume 22, Issue 4, 2023, Pages 41-99]
  • Ethadar Lel Akhdar campaign Evaluating the Impact and Analyzing Key Messages of "Ethadar Lel Akhdar" Campaigns on Egyptian Youth's Awareness [Volume 22, Issue 2, 2023, Pages 1-31]

F

  • Facebook posts The Role of Using Hashtags in Building of Political Knowledge On Facebook [Volume 22, Issue 2, 2023, Pages 17-53]
  • Field study Applying of media professionals in media institutions with digital platforms using artificial intelligence technologies [Volume 22, Issue 4, 2023, Pages 273-342]
  • Fomo The mediating role of both intellectual security and political anxiety in the relationship between FOMO and the use of social networking sites [Volume 22, Issue 3, 2023, Pages 45-98]
  • Frame theory Narrating, framing, and promoting U.S. interests and interventions in the 21st Century: multimodal discourse analysis of Iraq, Ukraine, Gaza. [Volume 22, Issue 4, 2023, Pages 49-83]
  • Framing theory Framing Egyptian political issues in the international news channels websites in the Arabic version A comparative analytical study [Volume 22, Issue 3, 2023, Pages 551-585]

G

  • Gamers Online Multiplayer Games and Their Relationship to Cyberbullying [Volume 22, Issue 4, 2023, Pages 259-314]
  • Green the effect of green advertising stimulus in social media on youth behavior intentions (experimental study) [Volume 22, Issue 2, 2023, Pages 493-539]

H

  • Hashtags The Role of Using Hashtags in Building of Political Knowledge On Facebook [Volume 22, Issue 2, 2023, Pages 17-53]
  • Health Attitudes of the Egyptian public to the role of official health accounts on social networks in raising awareness of health issues and methods of preventing prevalent diseases. [Volume 22, Issue 4, 2023, Pages 635-663]
  • Health Campaigns Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • Hybrid War The political discourse of the leaders of the conflict countries in the Russian-Ukrainian crisis [Volume 22, Issue 2, 2023, Pages 139-181]

I

  • Imams’ attitudes towards the unified sermon The semiotics of the unified sermon and the imams’ attitudes towards it and their relationship to it and its ability to achieve success [Volume 22, Issue 4, 2023, Pages 451-500]
  • Information processing The Impact of Social Media News Overload on Users’ Avoidance and Discontinuance [Volume 22, Issue 4, 2023, Pages 1-47]
  • Instagram Uses of the news function of social media platforms In disseminating news, the World Media Congress in the United Arab Emirates [Volume 22, Issue 3, 2023, Pages 181-218]
  • Instructive Discourse Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • Integrated Marketing Communications The relationship between the brand's visual identity data within integrated marketing communications and the quality of visual perception among the Egyptian public [Volume 22, Issue 2, 2023, Pages 385-429]
  • Integration - Bridging - knowledge fields - Studies - Media - Communication - directions Modern research directions for media and communication sciences within the framework of cognitive integration entrances: an analytical survey study of Arabic information bases "Dar Al-Mandumah as a model" [Volume 22, Issue 2, 2023, Pages 541-581]
  • Intellectual Extremism Attitudes of university youth towards partisan newspaper websites’ treatment of issues of intellectual extremism [Volume 22, Issue 4, 2023, Pages 223-272]
  • Interactive communication channels The effectiveness of interactive communication channels in facilitating two-way communication between employees at STC [Volume 22, Issue 3, 2023, Pages 197-232]
  • Interactivity - Multimedia Evaluation of media coverage of the mega Egyptian tourist events [Volume 22, Issue 3, 2023, Pages 385-419]
  • Internal Communication The effectiveness of interactive communication channels in facilitating two-way communication between employees at STC [Volume 22, Issue 3, 2023, Pages 197-232]
  • International crisis The Role of Diplomatic Communication in Managing International Crises Related to Energy Security“A case study of the European Union and Russia after the Russian-Ukrainian war 2022: [Volume 22, Issue 3, 2023, Pages 161-196]
  • Internet memes The impact of the viral spread of Internet memes on the digital generation Seeking for information [Volume 22, Issue 2, 2023, Pages 445-491]
  • Islamic identity Egyptians Perceptions of the Islamic Identity and Renewing Religious Discourse as a Response to Media and Public Speeches [Volume 22, Issue 2, 2023, Pages 1-15]

J

  • Journalism major Factors affecting media students' reluctance to join the journalism major [Volume 22, Issue 2, 2023, Pages 1-77]
  • Journalist The Role of the Journalist reporter in Enriching the News bulletins of Jordan Television and the extent of his commitment to professional and ethical standards [Volume 22, Issue 3, 2023, Pages 293-329]
  • Journalistic Institutions The semiotics of protecting integrity and combating corruption in the Saudi electronic daily newspapers: [Volume 22, Issue 1, 2023, Pages 63-122]

K

  • Key messages Evaluating the Impact and Analyzing Key Messages of "Ethadar Lel Akhdar" Campaigns on Egyptian Youth's Awareness [Volume 22, Issue 2, 2023, Pages 1-31]

L

  • Language from the Perspective The Impact of Social Media on the Arabic Language from the Perspective of the Emirati Young People [Volume 22, Issue 3, 2023, Pages 13-43]
  • Law of guardianship of minors’ property The impact of the Under Guardianship series on awareness of the suffering of widowed women in light of the National Strategy for Women’s Empowerment 2030 [Volume 22, Issue 3, 2023, Pages 571-621]
  • Live streaming Abstract The effectiveness of live streaming videos on news pages in prioritizing social topics among the Egyptian public [Volume 22, Issue 3, 2023, Pages 517-569]

M

  • Malnutrition The effectiveness of a campaign using educational media to educate primary school students about the dangers of malnutrition [Volume 22, Issue 2, 2023, Pages 293-336]
  • Marketing communication Usage visual identity in marketing communications for online streaming platforms [Volume 22, Issue 3, 2023, Pages 587-604]
  • Marketing Communication Strategies Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising [Volume 22, Issue 1, 2023, Pages 641-679]
  • Media campaign The effectiveness of a campaign using educational media to educate primary school students about the dangers of malnutrition [Volume 22, Issue 2, 2023, Pages 293-336]
  • Media content production The students of media departments in Egyptian universities use of mobile phone applications in creating content and its relationship to their acquisition of media work skills [Volume 22, Issue 2, 2023, Pages 145-194]
  • Media dependence theory The relationship between youth dependence on social networking sites and their feelings of depression and future anxiety [Volume 22, Issue 1, 2023, Pages 383-454]
  • Media Elite Academy Assessment of the academic media elite for addressing specialized websites of contemporary economic issues. [Volume 22, Issue 2, 2023, Pages 1-58]
  • Media ethics The role of the educational media specialist in educating middle school students about the ethical controls for using social networking sites [Volume 22, Issue 2, 2023, Pages 79-138]
  • Media Professionals The mental image of media professionals in drama and its repercussions on young people’s vision of the reality of media work [Volume 22, Issue 4, 2023, Pages 711-757]
  • Media work skills The students of media departments in Egyptian universities use of mobile phone applications in creating content and its relationship to their acquisition of media work skills [Volume 22, Issue 2, 2023, Pages 145-194]
  • Metaverse The psychological and social effects of metaverse and their relationship to societal cohesion: a field study on users and experts. [Volume 22, Issue 2, 2023, Pages 183-236]
  • Mobile Applications The students of media departments in Egyptian universities use of mobile phone applications in creating content and its relationship to their acquisition of media work skills [Volume 22, Issue 2, 2023, Pages 145-194]
  • Mood Management Binge Watching of drama series via digital platforms and its relationship to shaping the mood of Arab families [Volume 22, Issue 2, 2023, Pages 337-382]
  • Moral disengagement theory Undergraduate students’ attitudes toward celebrities-cyberbullying: [Volume 22, Issue 3, 2023, Pages 209-266]
  • Multimedia Richness Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising [Volume 22, Issue 1, 2023, Pages 641-679]
  • Multimodal discourse analysis Narrating, framing, and promoting U.S. interests and interventions in the 21st Century: multimodal discourse analysis of Iraq, Ukraine, Gaza. [Volume 22, Issue 4, 2023, Pages 49-83]
  • Multinational Companies Employing the dimensions of organizational culture in building digital marketing communication activities and its relationship to the international position [Volume 22, Issue 1, 2023, Pages 525-614]
  • Multiplayer games Online Multiplayer Games and Their Relationship to Cyberbullying [Volume 22, Issue 4, 2023, Pages 259-314]
  • Muslims Brotherhood Propaganda Techniques in Political Marketing Campaigns via Internet and its Relation with Mood Management: [Volume 22, Issue 2, 2023, Pages 457-630]

N

  • National affiliation Youth use of media content through social networks and its relationship to supporting their values of citizenship and belonging [Volume 22, Issue 3, 2023, Pages 511-549]
  • National Strategy for Women's Empowerment 2030 The impact of the Under Guardianship series on awareness of the suffering of widowed women in light of the National Strategy for Women’s Empowerment 2030 [Volume 22, Issue 3, 2023, Pages 571-621]
  • New Republic The impact of the Under Guardianship series on awareness of the suffering of widowed women in light of the National Strategy for Women’s Empowerment 2030 [Volume 22, Issue 3, 2023, Pages 571-621]
  • News frameworks Frameworks for handling news websites regarding Egyptian-Saudi relations An analytical study of the Al-Youm Al-Sabea and Al-Masry Al-Youm websites. [Volume 22, Issue 4, 2023, Pages 575-633]
  • Newsletters - Jordan Television The Role of the Journalist reporter in Enriching the News bulletins of Jordan Television and the extent of his commitment to professional and ethical standards [Volume 22, Issue 3, 2023, Pages 293-329]
  • Newspapers websites The discourse's Analysis of the Russian-Ukrainian War Discourse on the Websites of Private Egyptian Newspapers: [Volume 22, Issue 2, 2023, Pages 315-345]
  • Newspaper Websites Treatment of opinion Discourse on Egyptian newspapers' websites for Hayah Karima initiative "Comparative Analytical Study" [Volume 22, Issue 4, 2023, Pages 597-678]

O

  • Online Shopping The Use of Yarmouk University Student to Apply Shein and the Satisfactions achieved from it [Volume 22, Issue 4, 2023, Pages 159-192]
  • Organizational culture Employing the dimensions of organizational culture in building digital marketing communication activities and its relationship to the international position [Volume 22, Issue 1, 2023, Pages 525-614]

P

  • Palestinian issues - seeking information- Issues of the Palestinian issue between seeking information and its relationship to satisfaction with the performance of digital and traditional media [Volume 22, Issue 3, 2023, Pages 443-474]
  • Parliamentary Elections The role of the media in supporting the political participation of Egyptians abroad in the elections Parliamentary 2020 [Volume 22, Issue 4, 2023, Pages 401-435]
  • Party newspaper Websites Attitudes of university youth towards partisan newspaper websites’ treatment of issues of intellectual extremism [Volume 22, Issue 4, 2023, Pages 223-272]
  • Pharaohs' Golden Parade - The Sphinx Avenue in Luxor Grand Opening - Digital Media - Media Coverage - Tourism Evaluation of media coverage of the mega Egyptian tourist events [Volume 22, Issue 3, 2023, Pages 385-419]
  • Photo Semiotic analysis of the photography used in political propaganda during the Russian-Ukrainian war 2022 [Volume 22, Issue 2, 2023, Pages 583-634]
  • Political Marketing Propaganda Techniques in Political Marketing Campaigns via Internet and its Relation with Mood Management: [Volume 22, Issue 2, 2023, Pages 457-630]
  • Political Understanding The Role of Using Hashtags in Building of Political Knowledge On Facebook [Volume 22, Issue 2, 2023, Pages 17-53]
  • Press Conferenc The political discourse of the leaders of the conflict countries in the Russian-Ukrainian crisis [Volume 22, Issue 2, 2023, Pages 139-181]
  • Press websites “Frameworks for presenting immune diseases in a sample of general and specialized press websites.” [Volume 22, Issue 3, 2023, Pages 221-264]
  • Professional performance of imams Developing professional performance   The semiotics of the unified sermon and the imams’ attitudes towards it and their relationship to it and its ability to achieve success [Volume 22, Issue 4, 2023, Pages 451-500]
  • Propaganda Use of YouTube in afrocentric propaganda [Volume 22, Issue 2, 2023, Pages 347-382]
  • Proxy War The political discourse of the leaders of the conflict countries in the Russian-Ukrainian crisis [Volume 22, Issue 2, 2023, Pages 139-181]
  • Psychological effects The psychological and social effects of metaverse and their relationship to societal cohesion: a field study on users and experts. [Volume 22, Issue 2, 2023, Pages 183-236]
  • Public Relations Industry The uses of artificial intelligence solutions in public relations industry. [Volume 22, Issue 4, 2023, Pages 195-221]
  • Public relations practitioners The Role Of Digital Public Relations Practitioners In Jordanian Government Institutions In Confronting Rumors Published Through Foreign Media [Volume 22, Issue 4, 2023, Pages 1-37]
  • Public Speeches Egyptians Perceptions of the Islamic Identity and Renewing Religious Discourse as a Response to Media and Public Speeches [Volume 22, Issue 2, 2023, Pages 1-15]
  • Purchase the effect of green advertising stimulus in social media on youth behavior intentions (experimental study) [Volume 22, Issue 2, 2023, Pages 493-539]
  • Purchasing Behavior The Use of Yarmouk University Student to Apply Shein and the Satisfactions achieved from it [Volume 22, Issue 4, 2023, Pages 159-192]

Q

  • Qatar The press coverage of "Qatar’s world cup 2022 in The New York Times website - analytical Study" [Volume 22, Issue 2, 2023, Pages 237-270]
  • Qualification for work Media students' attitudes The role of practical training on artificial intelligence techniques and its impact on qualifying them for the work environment [Volume 22, Issue 3, 2023, Pages 331-369]
  • Qualitative research The uses of artificial intelligence solutions in public relations industry. [Volume 22, Issue 4, 2023, Pages 195-221]
  • Quality in the television production The relationship of administrative motivation in order to improve the television production In light of the two-factor theory [Volume 22, Issue 4, 2023, Pages 343-393]

R

  • Risks of Artificial Intelligence Technologies AI in media and journalism: Ethical challenges. [Volume 22, Issue 3, 2023, Pages 1-56]
  • Robot A Study of Personal Service Robot FutureMarketing Trend With The Foresight of Technological Innovation [Volume 22, Issue 3, 2023, Pages 115-157]
  • Role - Enrichment The Role of the Journalist reporter in Enriching the News bulletins of Jordan Television and the extent of his commitment to professional and ethical standards [Volume 22, Issue 3, 2023, Pages 293-329]
  • Russian Ukrainian War The Role of Diplomatic Communication in Managing International Crises Related to Energy Security“A case study of the European Union and Russia after the Russian-Ukrainian war 2022: [Volume 22, Issue 3, 2023, Pages 161-196]

S

  • Saudi Arabia The role of social media in creating environmental awareness among saudis - a study of effectiveness of Twitter account of the Ministry of Environment, Water and Agriculture's [Volume 22, Issue 2, 2023, Pages 271-311]
  • Saudi audience The Relationship Between the Professional Performance of Al-Ekhbariyah Channel and Its Credibility Among the Saudi Audience: [Volume 22, Issue 4, 2023, Pages 101-158]
  • Saudi media The Relationship Between the Professional Performance of Al-Ekhbariyah Channel and Its Credibility Among the Saudi Audience: [Volume 22, Issue 4, 2023, Pages 101-158]
  • Saudi society Saudi society's attitudes towards celebrity advertisements on social networks and their impact on purchasing behavior [Volume 22, Issue 1, 2023, Pages 319-344]
  • Saudi state television channels The relationship of administrative motivation in order to improve the television production In light of the two-factor theory [Volume 22, Issue 4, 2023, Pages 343-393]
  • Saudi Universities Websites and their role in developing content for the university's media mission [Volume 22, Issue 3, 2023, Pages 173-208]
  • Seeking Information The impact of the viral spread of Internet memes on the digital generation Seeking for information [Volume 22, Issue 2, 2023, Pages 445-491]
  • Seeking information - social media platforms - intellectual property The Egyptian public information seeking through social media platforms And its impact on their attitudes towards intellectual property rights [Volume 22, Issue 4, 2023, Pages 501-553]
  • Semiological analysis The semiotics of the press photo of armed conflict in Sudan published on news websites of international newspapers: [Volume 22, Issue 4, 2023, Pages 535-573]
  • Semiotic Analysis Semiotic analysis of the photography used in political propaganda during the Russian-Ukrainian war 2022 [Volume 22, Issue 2, 2023, Pages 583-634]
  • Semiotics of sermon The semiotics of the unified sermon and the imams’ attitudes towards it and their relationship to it and its ability to achieve success [Volume 22, Issue 4, 2023, Pages 451-500]
  • Series under guardianship The impact of the Under Guardianship series on awareness of the suffering of widowed women in light of the National Strategy for Women’s Empowerment 2030 [Volume 22, Issue 3, 2023, Pages 571-621]
  • Service Robots A Study of Personal Service Robot FutureMarketing Trend With The Foresight of Technological Innovation [Volume 22, Issue 3, 2023, Pages 115-157]
  • Shein The Use of Yarmouk University Student to Apply Shein and the Satisfactions achieved from it [Volume 22, Issue 4, 2023, Pages 159-192]
  • Sit Propaganda Techniques in Political Marketing Campaigns via Internet and its Relation with Mood Management: [Volume 22, Issue 2, 2023, Pages 457-630]
  • Small Projects University Youth Exposure to Entrepreneurship Education Through Social Networking Sites and Its Relation with Forming Their Attitudes Towards Small Projects [Volume 22, Issue 1, 2023, Pages 199-259]
  • Smartphone Applications  Educational platforms Employing educational Media Students for Smart Phone Applications and Educational Platforms in the Training and Education Process Within the technology acceptance and use model [Volume 22, Issue 1, 2023, Pages 263-318]
  • Social effects The psychological and social effects of metaverse and their relationship to societal cohesion: a field study on users and experts. [Volume 22, Issue 2, 2023, Pages 183-236]
  • Social Media Fatigue The Impact of Social Media News Overload on Users’ Avoidance and Discontinuance [Volume 22, Issue 4, 2023, Pages 1-47]
  • Social Movements Visual Framing of Protests in Regional and International Conflicts: [Volume 22, Issue 1, 2023, Pages 123-198]
  • Social networks Saudi society's attitudes towards celebrity advertisements on social networks and their impact on purchasing behavior [Volume 22, Issue 1, 2023, Pages 319-344]
  • Social networks Youth use of media content through social networks and its relationship to supporting their values of citizenship and belonging [Volume 22, Issue 3, 2023, Pages 511-549]
  • Social Presence theory Evaluation Of Bahraini Youth with Special Needs of Social Media Effectiveness In Achieving Social Presence: [Volume 22, Issue 3, 2023, Pages 267-294]
  • Social Responsibility Theory Public and Media Experts Vision in Egypt on Media Coverage of the COP27 Climate conference - Field study [Volume 22, Issue 4, 2023, Pages 41-99]
  • Societal Threats Approach (Risk Society) The mediating role of both intellectual security and political anxiety in the relationship between FOMO and the use of social networking sites [Volume 22, Issue 3, 2023, Pages 45-98]
  • Specialized media Specialized digital platforms address the issue of empowering Arab women: [Volume 22, Issue 3, 2023, Pages 99-138]
  • STC The effectiveness of interactive communication channels in facilitating two-way communication between employees at STC [Volume 22, Issue 3, 2023, Pages 197-232]
  • Sudan The impact of electronic rumors on values and messages and its solution: [Volume 22, Issue 3, 2023, Pages 371-392]
  • Sudan conflict The semiotics of the press photo of armed conflict in Sudan published on news websites of international newspapers: [Volume 22, Issue 4, 2023, Pages 535-573]
  • Survey Modern research directions for media and communication sciences within the framework of cognitive integration entrances: an analytical survey study of Arabic information bases "Dar Al-Mandumah as a model" [Volume 22, Issue 2, 2023, Pages 541-581]
  • Sustainable Development The contribution of the Emirati electronic press to enhancing awareness of sustainable development concepts [Volume 22, Issue 3, 2023, Pages 421-472]

T

  • TAM  Employing educational Media Students for Smart Phone Applications and Educational Platforms in the Training and Education Process Within the technology acceptance and use model [Volume 22, Issue 1, 2023, Pages 263-318]
  • Technology Acceptance Model Applying of media professionals in media institutions with digital platforms using artificial intelligence technologies [Volume 22, Issue 4, 2023, Pages 273-342]
  • The discourse analysis approach The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • The framing theory The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • The image of Egyptian-African relations The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • The media image The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • The New York Times The press coverage of "Qatar’s world cup 2022 in The New York Times website - analytical Study" [Volume 22, Issue 2, 2023, Pages 237-270]
  • The official political discourse The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • Theory of Planned Behavior Undergraduate students’ attitudes toward celebrities-cyberbullying: [Volume 22, Issue 3, 2023, Pages 209-266]
  • The presidential discourse The image of Egyptian-African relations as reflected in the official political discourses in television channels [Volume 22, Issue 1, 2023, Pages 455-521]
  • The unified sermon The semiotics of the unified sermon and the imams’ attitudes towards it and their relationship to it and its ability to achieve success [Volume 22, Issue 4, 2023, Pages 451-500]
  • Third Person Influence Theory The role of social networking sites in the spread of patterns of violence against women - a field study within the framework of the theory of third-person influence [Volume 22, Issue 3, 2023, Pages 475-509]
  • Tiktok - Attentiveness - concentration - The effect of browsing the Tiktok application on Attentiveness and concentration among Saudi youth, a quasi- [Volume 22, Issue 1, 2023, Pages 345-381]
  • TikTok influencer Elite attitudes towards female influencer cybercrime in tik Tok and a proposal to integrate them into the goal of decent work and the growth of economy. [Volume 22, Issue 3, 2023, Pages 295-354]
  • Training and Education Employing educational Media Students for Smart Phone Applications and Educational Platforms in the Training and Education Process Within the technology acceptance and use model [Volume 22, Issue 1, 2023, Pages 263-318]
  • Trust The using of public relations in the security services of social networking sites to enhancing the Kuwaiti public’s confidence in the performance of the police force [Volume 22, Issue 3, 2023, Pages 109-171]
  • Twitter The role of social media in creating environmental awareness among saudis - a study of effectiveness of Twitter account of the Ministry of Environment, Water and Agriculture's [Volume 22, Issue 2, 2023, Pages 271-311]

U

  • Ukrainian war The discourse's Analysis of the Russian-Ukrainian War Discourse on the Websites of Private Egyptian Newspapers: [Volume 22, Issue 2, 2023, Pages 315-345]
  • Ukrainian war Semiotic analysis of the photography used in political propaganda during the Russian-Ukrainian war 2022 [Volume 22, Issue 2, 2023, Pages 583-634]

V

  • Value system The Cultural Ecology of The Value System in Egyptian T.V Drama During The Period 1990-2023 AD. [Volume 22, Issue 4, 2023, Pages 665-719]
  • Violence Against women Research directions to address violence against women Reasons... shapes kinds... Methods of response [Volume 22, Issue 3, 2023, Pages 267-291]
  • Violent content The Relationship between Usage of Violent Content Presented on Digital Platforms and Bystander Effect [Volume 22, Issue 2, 2023, Pages 383-442]
  • Virtual World Self-Monitoring Social Rewards on Facebook Profile Pictures and Social Comparison Effect on Gen Z Egyptian Females’ Self-Presentation and Self-Esteem [Volume 22, Issue 4, 2023, Pages 1-48]
  • Visual Perception The relationship between the brand's visual identity data within integrated marketing communications and the quality of visual perception among the Egyptian public [Volume 22, Issue 2, 2023, Pages 385-429]

W

  • Warning Discourse Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • Website Frameworks for handling news websites regarding Egyptian-Saudi relations An analytical study of the Al-Youm Al-Sabea and Al-Masry Al-Youm websites. [Volume 22, Issue 4, 2023, Pages 575-633]
  • Website Frameworks for handling news websites regarding Egyptian-Saudi relations [Volume 22, Issue 4, 2023, Pages 575-633]
  • Websites Websites and their role in developing content for the university's media mission [Volume 22, Issue 3, 2023, Pages 173-208]
  • WE company The use of artificial intelligence by service organizations and its relationship to customer satisfaction with the service provided to them [Volume 22, Issue 3, 2023, Pages 139-180]
  • Western press Western press sites' treatment of the crisis democratic transition in the countries of the Arab Spring revolutions [Volume 22, Issue 3, 2023, Pages 623-690]
  • Women Empowerment Elite attitudes towards female influencer cybercrime in tik Tok and a proposal to integrate them into the goal of decent work and the growth of economy. [Volume 22, Issue 3, 2023, Pages 295-354]
  • Women`s Research Strategies of Warning Discourse Versus Advisory Discourse Regarding The Content of The Health Communication Message Directed to Egyptian Women: [Volume 22, Issue 4, 2023, Pages 395-449]
  • World Cup The press coverage of "Qatar’s world cup 2022 in The New York Times website - analytical Study" [Volume 22, Issue 2, 2023, Pages 237-270]

Y

  • Yarmouk University students The Use of Yarmouk University Student to Apply Shein and the Satisfactions achieved from it [Volume 22, Issue 4, 2023, Pages 159-192]
  • Youth The mental image of media professionals in drama and its repercussions on young people’s vision of the reality of media work [Volume 22, Issue 4, 2023, Pages 711-757]
  • Youth With Special Needs Evaluation Of Bahraini Youth with Special Needs of Social Media Effectiveness In Achieving Social Presence: [Volume 22, Issue 3, 2023, Pages 267-294]
  • YouTube Use of YouTube in afrocentric propaganda [Volume 22, Issue 2, 2023, Pages 347-382]