The psychological and social effects of metaverse and their relationship to societal cohesion: a field study on users and experts.

Document Type : Original Article

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1 Assistant Professor, Department of Journalism and Publication, Faculty of Mass Communication - Al-Azhar University

2 Lecturer of Radio and Television, Department of Mass Communication, Faculty of Arts, Minia University

Abstract

The study aimed to identify the psychological and social effects of metaverse on its users, and to reveal the opinions of experts regarding the psychological and social effects of metaverse, in addition to determining the extent of a correlation between exposure to metaverse and the psychological and social effects of its use, using the electronic questionnaire tool, and by applying to a sample of 200 individuals of Metaverse users and 50 individuals of experts, the study concluded that there is a statistically significant relationship between the extent of exposure to metaverse and the psychological effects of using metaverse. The study found also that the motives for exposure to metaverse “to describe the concept of supposed future versions of the Internet” ranked first with a rate of 36.0%, then came in second place “the consumer can try and test products before purchasing.” And “attract users and reach a larger audience,” with a percentage of 32.0%, followed by the "strong educational and entertainment tool by providing information" in the third rank, with a rate of 28.0%, then the rest of the alternatives followed in successive percentages The study recommends that the Metaverse technology that is paving the way for its use, will create a virtual world that is more isolated from the real reality, despite the luxuries that it will provide in return.

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