Entrepreneurial journalism as a new pattern in the Arab Environment:

Document Type : Original Article

Author

Assistant Professor, Department of Mass Communication, Faculty of Specific Education, Mansoura University

Abstract

The analytical study aimed to monitor the features of the entrepreneurial journalism production as a new pattern in the Arab environment compared to the American model, and used the survey method and content analysis tool for the editorial features of (311) journalistic materials in (egyentrepreneur- allbusiness) sites and interface design methods, during the period from 1/9/2022 to 30/9/2022, The topics of [Technological Entrepreneurship- Creative Ideas- Financing and Partnership] topped the list of the interest of both sites with rates of 24.1%, 23.4%, 21.5%, achieving promotional and mentoring functions with the same percentage of 23.4%, and private sector officials and experts were hired Entrepreneurs accounted for 17.2%, 16% as the most important sources of information attribution, and the results are intended for articles and reports coming with rates of 36.3%, 29.2% as the most prominent editorial arts in presenting entrepreneurship topics, and the use of the narrative style in their presentation by 33.5%.
As for the interfaces design in those sites, the site of egyentrepreneur relied on the portal style, while allbusiness was interested in modular style, and they agreed in the direction of the design style that combines vertical and horizontal together, in addition to relying on interactive elements that varied between informational, communicative and assistance, it was noted that both sites were interested in static photos [personal, objective and news] by 44%, 32.1%, 6.4% compared to other multimedia.
 
 

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