Assistant Professor in the Department of Public Relations and Advertising, College of Language and Media - Arab Academy for Science, Technology and Maritime Transport
This study seeks to shed light on the nature of cloud marketing strategies used by companies in managing customer relations, and their role in rationalizing marketing decisions, completing deals more efficiently,The study confirmed that companies are keen to use a customer relationship management system to maintain customer satisfaction by automating time-consuming tasks. Business entities often do not have the resources to build and maintain the kind of infrastructure needed to run CRM software.
Ezzi, A. I. M. R. (2023). Evaluating the effectiveness of cloud marketing strategies Used by companies and their role in managing customer relations. Egyptian Journal of Public Opinion Research, 22(3), 1-37. doi: 10.21608/joa.2023.329448
MLA
Abeer Ibrahim Muhammad Rajab Ezzi. "Evaluating the effectiveness of cloud marketing strategies Used by companies and their role in managing customer relations". Egyptian Journal of Public Opinion Research, 22, 3, 2023, 1-37. doi: 10.21608/joa.2023.329448
HARVARD
Ezzi, A. I. M. R. (2023). 'Evaluating the effectiveness of cloud marketing strategies Used by companies and their role in managing customer relations', Egyptian Journal of Public Opinion Research, 22(3), pp. 1-37. doi: 10.21608/joa.2023.329448
VANCOUVER
Ezzi, A. I. M. R. Evaluating the effectiveness of cloud marketing strategies Used by companies and their role in managing customer relations. Egyptian Journal of Public Opinion Research, 2023; 22(3): 1-37. doi: 10.21608/joa.2023.329448
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