The semiotics of the unified sermon and the imams’ attitudes towards it and their relationship to it and its ability to achieve success

Document Type : Original Article

Authors

1 Assistant Professor in the Department of Public Relations and Marketing Communications, Faculty of Media and Communication Arts - Pharos University

2 Imam and preacher at the Ministry of Endowments, Matrouh Governorate

Abstract

The study aimed to: identify the semiotic aspects of the unified sermon, know the attitudes of imams and preachers towards the unified sermon, and discuss the relationship between the attitudes of imams and preachers towards the unified sermon and their professional performance. After conducted a semiotic treatment of the sermons of the Egyptian Ministry of Endowments and applied an electronic questionnaire for imams and preachers from (8/1 to 12/30/2022), the results focused on:
The analysis pointed out the importance of time in the life of the individual and in the life of society, the importance of planning in the life of the individual and society, the danger of extravagance and extravagance on the individual and society, and the succession of the events of (atonement) in an interconnected series that begins with the smallest and ends with the greatest danger. the characters were divided into: the personality of the owner of the food, an invisible personality, who are the crowd of people who buy this commodity, and the personality of the guide, who is the Prophet.
the study came to confirm the imams’ attitudes towards the title of the sermon or its topics, and focused on the following: Its topics help adapt to the developments of the times, it presents different topics that cover the needs of society, the topics contribute to educating the people and forming an informed public opinion, the topics fit the situation and events, the topics cover All the component parts of the Islamic religion.
 
 

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