"The relationship between the qualification of students of mass communication in American universities and the requirements of the labor market in the era of digital transformation

Document Type : Original Article

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Assistant professor of Media, Mansoura University, Faculty of Literatures, The Department of Media.

Abstract

 
The mass communication profession has changed tremendously within the last years. mass communication practice has become more management driven, moving into an interdisciplinary mix that requires business and marketing knowledge. The practice also reflects societal advancements in technology and international business.
 
Students should learn these changes in the classroom in order to stay on the cutting edge. A periodic assessment of the learning community we provide for students ensures that they receive needed skills to remain competitive in the professional arena.
 
 

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