The uses of artificial intelligence solutions in public relations industry.

Document Type : Original Article

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Assistant Professor in the Department of Public Relations and Advertising, Faculty of Information, Cairo University

Abstract

The uses of artificial intelligence solutions in public relations industry.
The study uses qualitative methodology to describe AI tools and solutions used to perform PR and marketing communications functions.
The results indicate that AI can support PR industry in its digital transformation. AI Solutions help in designing PR campaigns, predicting crisis, managing and monitoring social media and tracking trends.
 
 
 

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