The role of social media in creating environmental awareness among saudis - a study of effectiveness of Twitter account of the Ministry of Environment, Water and Agriculture's

Document Type : Original Article

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Associate Professor, College of Communication and Media, King Abdulaziz University, Jeddah, Saudi Arabia.

Abstract

This study aims to examine and measure the effectiveness of the Ministry of Environment, Water and Agriculture's Twitter account (Twitter) In shaping the environmental awareness of the Saudis, based on information obtained from the retrieval of the questionnaire form based on approaches and hypotheses of the media richness theory-MRT) In order to answer a range of questions about the habits and patterns of the researchers' use of Twitter in general and the account of the Saudi Ministry of Environment, Water and Agriculture in particular, Know their areas of interest and motivation to prefer them, measure their rates of follow-up, interaction with and evaluation of their contents s interaction with the Saudi Ministry of Environment, Water and Agriculture on the Tutor network, Test assumptions whether or not there are statistically significant correlations between this s environmental awareness ", which ultimately leads us to judge the effectiveness of this calculation in shaping the environmental awareness of the Saudis.

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