The effect of browsing the Tiktok application on Attentiveness and concentration among Saudi youth, a quasi-

Document Type : Original Article

Author

Associate Professor, College of Communication and Media, King Abdulaziz University

Abstract

The study investigated the effect of browsing Tik Tok applications on the degree of attention and concentration among Saudi youth. The quasi- experimental method was adopted in this study which comprised a sample of  female students from the College of Communication and Media at King Abdulaziz University . A survey was administered to the study sample. Results revealed that 27.1% of the study sample browse Tik Tok for more than 3 hours a day, and 25% browse “from two hours to less than 3 hours.” The category of participants who browse Tik Tok less than an hour occupied the last rank, with a rate of 19.5%. As for the average browsing time of the TikTok platform, the “20-40 minutes” category came in the first place, with a rate of 38.2%, followed by the “more than an hour” category, while the “40-60 minutes” category was ranked last (13.2%).
Concerning the preferred video duration, the category of “less than half a minute” ranked first with a percentage of 47.6%, followed by the category of “from half a minute to a minute” with a percentage of 39.5%.With regard to the sample’s interaction with the Tik Tok clips, results showed that “liking” came in the first place with a relative weight of (72.27), then “saving the post “with (62.64%), and “posting) occupied the last place with (54.91%).
It was also found that the participants do not abstain from browsing Tik Tok throughout the day, as 51.73% of them browse the applications between the lectures, and that the period before bedtime is considered the preferred time for browsing Tik Tok with a relative weight of 79.36%, and 60.86% of them admitted that they browse Tik Tok.
It became clear that there were statistically significant differences between the mean scores of the study sample who viewed Tik Tok before lectures and those who did not browse it before lectures in the degrees of comprehension and understanding of lectures. It was also confirmed that there was an average correlation between the sample browsing the Tik Tok website and their feeling of inability to dispense with it. TikTok, where the Pearson correlation coefficient reached .443, at .001 level.
It was confirmed that there was a statistically significant correlation between the participants’ perception of the effect of Tik-Tok on poor concentration and attention and their feeling of that after browsing Tik-Tok. In addition, there was an inverse correlation between their perception of the impact of Tik-Tok on poor concentration and attention and their feeling of calmness after browsing.
 

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