Websites and their role in developing content for the university's media mission

The study aims to: Identifying the activities and mechanisms of university websites, working on developing the services provided by websites, clarifying the concept, functions and components of distinguished media messages, defining the role of websites in supporting the media message of universities, and spreading awareness of the importance of websites. In improving the content of the media message and clarifying the role of websites in building audience culture and interaction to improve outputs.
The study found:There is a statistically significant role at a significant level less than (α ≤ 0.05) for universities to adopt improving the role of websites, which positively affects improving the content of the media message from the students' point of view. The results showed that there is a positive effect of the role of websites with their dimensions (site activity, site maintenance, site evaluation) on the media message and its dimensions (target audience of the media message, content of the media message, functions of the media message).
The study recommends: Focusing on the electronic aspect when hiring employees to manage websites, including a specialist in the fields of media, journalism, social media, managing electronic accounts, and developing promotional means using websites. Website promotion provides an exciting opportunity to expand and complete efforts. Promotional, disseminating a culture of interest in websites among all universities and working to develop the services provided by websites; With activating the role of customer suggestions in developing and improving performance by conducting opinion polls on ways to develop.