Employing the dimensions of organizational culture in building digital marketing communication activities and its relationship to the international position

This research interests in the concept of organizational culture for international profit organizations in terms of determinants of employing the dimensions of this concept in the production of digital marketing communication activities for those organizations, and the impact of that employment in building the status of these organizations within the international community, and the research in the context of the above presented a new framework for dealing with the concept of Organizational culture as a communicative concept whose effects go beyond the boundaries of the internal environments of organizations; To contribute to building the relationship of these organizations with the external environments surrounding them on the one hand, and to form an effective tool in building the marketing communication activities of the aforementioned organizations and presenting their vision, philosophy and values ​​governing work within them on the other hand.
The results of the research concluded in this context to put forward a new intellectual vision for the consolidation of the concept of organizational culture for institutions at the international level. This opens the way for the production of qualitative philosophical contexts and frameworks that enhance the applied knowledge related to the professional practice of international public relations, by supporting the hypothesis of the extension of the communication effects of the organization’s culture beyond its borders to include the sectors of its external audience, and beyond that to the extension of those influences across international borders.