Use of YouTube in afrocentric propaganda

Document Type : Original Article

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Lecturer, Radio and Television Department, Faculty of Mass Communication, Cairo University

Abstract

This study aimed for analyzing the propaganda methods which are used by Afrocenterists on their youtube channels and determine the ideas they aim to spread and convince the users with.
the study used content analysis for analyzing 117 video and found that Afrocenterists repeated the word (conspiracy) for 40% to describe the attempt of europeans to hide their belonging to the ancient Egyptian civilization , the results also indicated that Afrocenterists use the ancient Egyptian civilization to manage their conflict with eurocentrists , also they confirmed that the main purpose of hiding their belonging to the ancient Egyptian civilization is reinforcement of Eurocentrism thoughts   
the results also revealed that the main purpose that Afrocenterists claim to have is to reveal the truth about the black Egyptian civilization
 
 

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