The study aimed to examine the presidential television political discourse treatment of the Egyptian-African relations; it examined the media image of these relations by analysing the topics and theses addressed by the presidential discourse towards the Egyptian-African relations, describing the structure of texts, the actors, the reference frames and the content for themes and patterns. The study was based on the FDI model, which links between framing theory, discourse analysis, and media image. It was a descriptive study; it used the survey method and the discourse analysis tool, applying to an available sample of the President Abdel Fattah Al-Sisi discourses on the Egyptian-African relations delivered in the international, regional, African, national and local forums, from 2014 till 2020. The results confirmed that Egypt concerned regarding the African issues and its official discourse was in favor of Africa; the term "Africa" ranked highest among the keywords used in the studied discourses by (34.6%), followed by "our African brothers" (20,5%), which highlighted the African identity of Egypt and the support and cooperation between Egypt and African countries. Also, the results showed that the countries topped the actors by (37.6%), then the institutions by (21.9%) and the personalities by (40.5%). The discourse had positive attitudes towards these actors by (92.7%), then negative attitudes by (3.9%), and finally neutral ones by (3.4%). The results assured the diversity of the frameworks used in the studied discourse; the support and cooperation frameworks came first by (36%), followed by the responsibility frameworks (22.8%), and the humanitarian concerns ones by (8.6%).
Al-Banna, D. A. (2023). The image of Egyptian-African relations as reflected in the official political discourses in television channels. Egyptian Journal of Public Opinion Research, 22(1), 455-521. doi: 10.21608/joa.2023.292488
MLA
Doaa Ahmed Al-Banna. "The image of Egyptian-African relations as reflected in the official political discourses in television channels". Egyptian Journal of Public Opinion Research, 22, 1, 2023, 455-521. doi: 10.21608/joa.2023.292488
HARVARD
Al-Banna, D. A. (2023). 'The image of Egyptian-African relations as reflected in the official political discourses in television channels', Egyptian Journal of Public Opinion Research, 22(1), pp. 455-521. doi: 10.21608/joa.2023.292488
VANCOUVER
Al-Banna, D. A. The image of Egyptian-African relations as reflected in the official political discourses in television channels. Egyptian Journal of Public Opinion Research, 2023; 22(1): 455-521. doi: 10.21608/joa.2023.292488
