The effectiveness of interactive communication channels in facilitating two-way communication between employees at STC

The aim of this study was to evaluate the effectiveness of intemal communication within the STC,the researcher used both questionnaire and interview methods. The aim of the conduction of questionnaire was to find out STC employees' perceptions about internal communication at STC in order to explore whether theyغ were receiving right information about developments, achievement and issues related to the company.
Overall findings showed that internal communications within Saudi Telecom are mostly effective. Indeed, both management's and employees' views showed that Saudi Telecom pays significant attention to internal communications and has warious channels for the communications such as e-mails and mail centre, STC magazine, STC e-Forum and special events conducted by the managements. However, findings of this study also indicated that there are some rooms for the improvement of internal communications within Sondi Telecom. In fact, interviews' results indicated that internal communications within Saudi Telecom sometimes effected by non-professionalism in the process. In this manner, it was claimed by interviewees that some of the employees working in PR department are not professional and thus affect the adequacy and effectiveness of internal communications.