Egyptian Journal of Public Opinion Research

EJPOR is determined to affirm pioneering as a refereed journal in the Arab world and to constitute an academic benchmark to media and communication research.

Most Visited Articles

Media campaigns through new media

Marketing Communication Strategies and Forecasting of Content Creation in The Digital Advertising

Realization of marketing public relations in Egypt and its practices:

Effect of youth exposure to tik tok videos on Their awareness of social values in socity

Alternative Dissonance Model: the evolution in the theory of cognitive dissonance from individuals’ influences to being affected by the experiences of others during the process of forming and changing trends

the index

Pages 1-2

the editorial

Pages 1-3

Sahar Mustafa Abdel-Ghani

Voracious Follow-Up Of Social Media Influencers And Its Relationship To Levels Of Depression And Psychological Loneliness Among Egyptian Youth

Pages 1-72

Mohamed Fouad Mohamed El-Dahrawy; Hanaa Hamdi Ahmed Bayoumi

The role of social networking sites in enhancing public awareness By providing him with information... a field study

Pages 73-108

Ramadan Ibrahim Muhammad; Osama Mustafa Abdel Wahab

The impact of Nostalgia marketing campaigns Via social media on the purchasing behavior of the older generations of Egyptians Applied on : "El-Shebraweeshy Nostalgia advertising campaign"

Pages 109-179

Abeer Fathy Mohamed Ibrahim El-Sharbini

The Use of Artificial Intelligence Applications by Educational Media Students in Producing Graduation Projects and Its Relationship to Enhancing Digital Media Entrepreneurship Skills Necessary for Integration into the Labor Market: A Field Study in Light of the Unified Theory of Acceptance and Use of Technology

Pages 181-262

El-Sayed Mahmoud Osman

The habits of reading micro news among sample of the Egyptian audience through news applications on smartphones

Pages 263-303

Flora Ekram

Artificial Intelligence) AI( Strategies for Improving the Effectiveness of TV Ads ) A Study on the Egyptian Audience(

Pages 305-383

Engy Behjat Gamal Labib

The Egyptian public’s search for economic information during economic crises via YouTube is related to spreading economic awareness among them

Pages 385-433

Dina Said Saleh Eweda

The role of digital advertising in influencing purchasing decisions A field study on Kuwaiti university youth

Pages 437-473

Haya Dehriyan Mermah Abalkhail ; Hanan Gunied

Jordanian Women's Attitudes Towards the Role of the Media in Supporting Women's Economic and Social Empowerment: A Field Study

Pages 475-511

Shatha Faisal Musallam Abu Odeh Eloudat; Sahar Mustafa Abdul-Ghani Salama

Publication Information

Publisher

Cairo University, Faculty of Mass Communication

Editor-in-Chief

Prof. Dr. Souraya El Badawy

Co-Editor-in-Chief

Prof. Mohamed salman Tayie

Deputy Editor

Prof. Nevien Mosaad Prof. Nagwa Khalil Prof. Hesham Mesbah Prof. Tayseer Abu Arja

Editorial Manager

Dr. Sahar Mostafa Abdel ghany

Editorial Secretary

Dr.Eman Mohamed Ahmed Hamada

Assistant Editor

Lamis Metwally Alnajar

Technical Editor

Dr. Ahmed Mahmoud

Advisory Board

Prof. Howayda Mostafa Prof. Awatef Abdulrahman Prof. Nesma Ahmed Elbatriq Prof. Samia Ahmed Aly Prof. Laila Abdulmageed Prof. Nagwa Kamil Abdulrehim Prof. Samy Elsayed Abdulaziz Prof. Samy Abdulraof Taia Prof. Hebatullah Bahgat Elsimary Prof. Waleed Fathalla Mostafa Barakat Prof. Salwa Mohamed Elawadly Prof. Khalid Salah Eldien Prof Abduljawad saeed Prof Khalid Abduljawad Prof. Adel Fahmy Albayoumi Prof. Saied Mohamed Elgharib Prof. Mehriz Hussain Ghaly Prof Mohamed Ibn Sulaiman Alsobaihi Prof Dina Abu Zaid Professor Jose Manuel Professor Carolyn Wilson Prof.Amal El Ghazzawi Prof. Heba Shaheen Prof. Dr. Shaimaa Zo El-Fakar Prof. Dr. Wissam Nasr

Administrative Secretary

Ahmad Feakry Abd-El-Rahman

Frequency

Quarterly

Print ISSN

1110-5844

Online ISSN

2682-4655

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