This paper aims to Monitor the perceived importance of marketing public relations from the point of view of experts and practitioners, and the quality of the integrated marketing communications goals that they seek to achieve. The study employs descriptive method to diagnose relationships between variables in which it depended on survey and comparative case study for analyzing data. The paper harnesses the theoretical background of model of Integrated Marketing Communications. The main results concluded by this study are: there is a clear understanding among experts and practitioners in Egypt of the nature of the role and objectives of public marketing relations within integrated marketing communications and There were many methods of practicing public relations marketing for companies operating in Egypt, and its activities have been employed to increase the weight and value of the brand.
Khattab, A. (2015). Realization of marketing public relations in Egypt and its practices:. Egyptian Journal of Public Opinion Research, 14(4), 463-514. doi: 10.21608/joa.2015.82647
MLA
Ahmed Khattab. "Realization of marketing public relations in Egypt and its practices:", Egyptian Journal of Public Opinion Research, 14, 4, 2015, 463-514. doi: 10.21608/joa.2015.82647
HARVARD
Khattab, A. (2015). 'Realization of marketing public relations in Egypt and its practices:', Egyptian Journal of Public Opinion Research, 14(4), pp. 463-514. doi: 10.21608/joa.2015.82647
VANCOUVER
Khattab, A. Realization of marketing public relations in Egypt and its practices:. Egyptian Journal of Public Opinion Research, 2015; 14(4): 463-514. doi: 10.21608/joa.2015.82647
