Media campaigns are one of the most important scientific topics that must be brought up in the media arena strongly. Media campaigns differed in terms of their concept, importance, extent of effectiveness, advantages, and how they were designed and implemented through new media from their counterparts in traditional media.
Media campaigns by using various media can be the fastest to appear, the most widespread, the most influential, and the most interactive in reaching the target audiences, and creating the desired effect, especially after the number of users of social networks increased, and their management for media campaigns become more efficient. Rather, those who design such campaigns can trace and evaluate the course of his campaign, its success or failure according to the target audience's interaction with it.
In this context, the research problem aims at providing an analytical and future vision for media campaigns through the new media, by proposing an interactive model based on the possibility of employing new media tools with its different characteristics and elements, as well as how to employ multimedia in media campaigns to increase its effectiveness and success through the new media.
Selim, H. A. (2013). Media campaigns through new media. Egyptian Journal of Public Opinion Research, 12(1), 295-348. doi: 10.21608/joa.2013.79603
MLA
Hanan Ahmed Selim. "Media campaigns through new media". Egyptian Journal of Public Opinion Research, 12, 1, 2013, 295-348. doi: 10.21608/joa.2013.79603
HARVARD
Selim, H. A. (2013). 'Media campaigns through new media', Egyptian Journal of Public Opinion Research, 12(1), pp. 295-348. doi: 10.21608/joa.2013.79603
VANCOUVER
Selim, H. A. Media campaigns through new media. Egyptian Journal of Public Opinion Research, 2013; 12(1): 295-348. doi: 10.21608/joa.2013.79603
