The use of educational media academic staff for non-verbal communication skills and its relationship to their perception degree of connotative meaning in the educational process

Document Type : Original Article

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Full professor and the deputy head of educational media department – Faculty of Specific Education – Mansoura University

Abstract

Many of academic staff members do not pay much attention to their non-verbal communication skills and body language despite their huge significance. Non-verbal communication can confirm or subvert the intended meaning. People tend to believe the non-verbal message even if its completely opposite to the verbal intended message. Therefore, non-verbal communication is an essential ingredient of any communication process, including lecture. University professors need to perceive and decode verbal and non-verbal message originating from the students to achieve an effective communication process. This study attempts to assess the degree to which educational media academic staff understand and use non-verbal communication skills and body language in their teachings. It is a descriptive study that uses survey method to collect information from a sample 72 academic staff members of educational media. The study showed that the majority of sampled respondents acknowledge and use non-verbal communication skills. However, their understanding of body language was derived from their traditions and cultures, which differed in many cases from the true meaning of the body language. For instance, they perceived eye contact as a sign of being rude.   

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