Propaganda techniques of the Brotherhood organization via "Facebook

Document Type : Original Article

Author

Advertisements and PR department, faculty of Arts, Helwan University

Abstract

After the fall of the Muslim Brotherhood’s rule and the removal of former President Mohamed Morsi from power based on the June 30, 2013 revolution, the Brotherhood’s organization used a range of propaganda techniques and psychological warfare methods. Among these media outlets in the group’s official media, via its official website (Brother Online), which was recently suspended, and some social media sites such as the Rasd network page, which occupied the first position on “Facebook. The organization has used these tools to promote this grievance, using international public relations agencies on the one hand, and using traditional media on the other hand, such as the Qatari Al-Jazeera channel, “Rab'a” satellite channel, and “Makameleen” channel, and other Western media, as well as organizing international conferences and mobilization, demonstrations in some countries of the world in an attempt to gain the trends of global public opinion, relying on several verbal and non-verbal slogans, and using hostile strategies for the Egyptian state and some psychological warfare techniques. In light of this, the research problem is determined in monitoring and analyzing propaganda methods to identify how the Brotherhood organization uses the new virtual society in communicating with users of social media sites, and to know the most important issues and topics that the Brotherhood organization has addressed by analyzing the (Rasd) network page on the social networking site “Facebook" analyzing the technical templates of propaganda, its sources and its credibility, and revealing the persuasive persuasion used in that.

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