Media Richness and interactive content in online newspapers

Document Type : Original Article

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Journalism Department – Akhbar El-Youm Academy

Abstract

This paper focuses on measuring the communicational richness of infographic content of media channels. The problem is that relationship between infographic design format and the informational content in its quantitative and qualitative dimensions generates several questions about horizontal and vertical analytics that influence the consumption of interactivity mechanisms. In addition, the study investigate relationship between medium format that are employed in the interactive content and its prospected role in enriching the communicational experience of the audience.

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