Factors affecting Internet users ’attitudes towards online shopping and their relationships with their buying behavior

Document Type : Original Article

Author

Media Department, Faculty of Arts, Zagazig University

Abstract

The emergence of electronic stores in the Arab world in more than one form and at an early time, and their emergence almost coincided with the availability of communication service via the Internet.
Although online shopping is the most common all over the world, there is a large proportion of consumers in the Arab world In general.
Egypt and the Saudi Arabia are afraid of making the decision to buy online, because they feel many risks related to giving their personal and credit card data to these websites and exposing them to fraud and stealing their personal information, and selling it to other sites and companies, which causes a loss of their identity and privacy through the Internet.
Based on the foregoing and in light of the importance of online store websites as a modern means of online shopping, the study seeks to identify the most important factors that affect the Egyptian and Saudi internet users ’attitudes towards shopping through online store sites. These factors are related to the features of these sites, such as ease of use; perceived benefit; Safety and privacy; and there are factors related to the features of the products or services that they provide, such as quality and price. In addition to factors related to the user’s characteristics such as user confidence, experiences, and trends towards brands, as well as his trends towards shopping. The study also seeks to determine the relationship between these independent variables - individually - affecting users 'attitudes and their trends towards shopping, as well as identifying the relationship between Egyptian and Saudi users' attitudes towards electronic shopping and their buying behavior.

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