The uses and gratifications of professional groups on social media by faculty members and their assistants

This study seeks to identify the uses of faculty members and their assistants in Egyptian universities for groups and the pages of their profession on social media (facebook; whatsapp; linke) by identifying the intensity and patterns of use and their motives (utilitarian and ritual), and the gratifications achieved from that use social; directive; semi-directive; and testing the relationship between them on one hand, and a number of intermediate variables represented in the level of job satisfaction; scientific specialization; and job degree on the other hand.
The survey study relied on interviewing, and concluded that Facebook comes as the introduction to social media used by members of the teaching and their assistants, followed by WhatsApp, then LinkedIn, and the respondents' use of professional groups on social media is integrated with personal communication means.
The joining of these groups comes through the suggestions of colleagues, just as the groups of the departments in which the respondents work come at the forefront of the groups in which the sample members participate, and communication with friends and colleagues of the profession comes at the forefront of the utilitarian motives for using the professional groups, as well as "obtaining useful information professionally." The directive gratification is at the forefront, while "pursuing the professional field" is at the forefront of directive gratification.