Electronic public relations strategies in Iraqi media institutions and their role in shaping their image to the public

 
The study aimed to identify the effectiveness of the role of electronic public relations strategies in Iraqi media institutions and their role in shaping their image with the public. to several results, including:

53% indicated that interactive communication activities always contribute to shaping their mental image with the audience, and 37% indicated that they sometimes form their mental image with them, while 10% confirmed that they did not contribute to shaping their mental image with the audience.
There is a correlation between the communication strategies followed by the media institutions, the study sample, through electronic public relations, and the mental image of the public.
There is a statistically significant correlation between the degree of follow-up to the news of the media institutions of the study sample on social networking sites or the website and the motives for this follow-up.
There is a statistically significant correlation between the degree of following the news of the media institutions of the study sample on social networking sites or their website and the mental image formed of the institutions.