Egyptian Youth Exposure to T.V Drama and its relationship with Social Satisfaction

Document Type : Original Article

Author

Assistant Professor, Media Department, Faculty of Arts, Mansoura University

Abstract

This study tests the relationship between youth exposure to Tv drama and social satisfaction tendency. That results indicate that Egyptian youth watch Tv drama extensively, especially those which present ritual and functional motives. This result can be interpreted through earlier research that emphasize the impact of Tv drama and its role in addressing new diverse models of daily life course. The symbolic world approached by Tv drama involves traditions and profiles of other societies, places, and people constitutes a significant source of entertainment. The results support social expectations theory premises in terms of ensuring media impact on addressing social problems and influencing audience behaviour and expectations.

Keywords