The role of social media in formulating voters’ attitudes during the 2014 Egyptian presidential elections

Document Type : Original Article

Author

Assistant Professor of journalism and electronic media – Beni-Suef University

Abstract

The internet has provided a significant space for democratic debate. Immediacy and interactivity helped the internet attract Egyptian citizens from across the spectrum to come closer to the political process. Social media, for instance, have achieved an unprecedented public reach and influence as in the case of 25th ofJanuary and 30th of June revolutions. This study attempts to analyse the impact of social media on the 2014th presidential elections, suggesting potential ways to get the most out of them. It is a quantitative study that users a survey method in which questionnaires were distributed on a purposive sample of 200 respondents. The study revealed that the social media have a significant impact on increasing the level knowledge about the political candidates. It showed that the nature of social media influence differed between males and females. Heavy social media users from males were more likely to have negative attitudes towards elections compared to females.
 
 

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