The undergraduate student's awareness of the ethics of the professional practice of public relations:

Document Type : Original Article

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Assistant Professor –advertising and public relation department- faculty of mass communication- Cairo university

Abstract

This paper aims to monitor, analyze and evaluate the perceptions of students specialized in public relations regarding the ethics of the professional practice of public relations, by getting acquainted with the concept of professional ethics and their vision of the extent of the benefit achieved from studying ethics academically and their awareness of the role that they can play in the future to activate professional ethical standards in the reality of institutional work, whether locally or internationally. The study employs descriptive method to diagnose relationships between variables in which it depended on questionnaire and interview for collecting data. the main results concluded by this study are : all professors agreed that the main aim of teaching ethics of public relation is  instilling the ethical dimension of the profession among students with affirmation on the way of applying these ethics in the practical exercise

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