social media networks adoption in Egypt:

Document Type : Original Article

Authors

1 Professor –media and communication science department -faculty of Arts – Ain shams university.

2 Associate professor- media and communication science department faculty of Arts – Ain shams university.

Abstract

The study is aims to know the reality of adopting social networks in Egypt, anticipating their future and prospects for development, testing the factors related to adopting social networks, monitoring usage motives,  achieving gratifications, and identifying the features of social networks adopters. Through a comparative study between the adopters and non-adopters of the Egyptian public. The paper harnesses the theoretical background of Diffusion of Innovations and uses and gratification theories. The study employs descriptive method in which it used survey for collecting data. The main results concluded by this study are: Facebook topped the list of most used social networks, then YouTube , Twitter, Instagram, LinkedIn and google plus. And results confirmed that the close link between its hypothesis and uses and gratification studies. Beside that it found that there was no difference between the adopters and non-adopters concerning the psychological and social characteristic.

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