This paper aims to discover the impact of the spoken word online on the brand image in the Egyptian public applying the study on the pages of companies operating in the mobile sector on Facebook The study employs quantitative and descriptive methods to diagnose relationships between variables. The paper harnesses the theoretical background of word-of-mouth communications approach. the main results concluded by this study included that the company owners use the new media to market for their products and they construct a strategic marketing plan that includes and depends mainly on the online channels to reach their target audience.
Nouby, H. M. (2017). The impact of the spoken word online on the brand image in the Egyptian public:. Egyptian Journal of Public Opinion Research, 16(3), 455-494. doi: 10.21608/joa.2017.80586
MLA
Hagar Mohamed Nouby. "The impact of the spoken word online on the brand image in the Egyptian public:". Egyptian Journal of Public Opinion Research, 16, 3, 2017, 455-494. doi: 10.21608/joa.2017.80586
HARVARD
Nouby, H. M. (2017). 'The impact of the spoken word online on the brand image in the Egyptian public:', Egyptian Journal of Public Opinion Research, 16(3), pp. 455-494. doi: 10.21608/joa.2017.80586
VANCOUVER
Nouby, H. M. The impact of the spoken word online on the brand image in the Egyptian public:. Egyptian Journal of Public Opinion Research, 2017; 16(3): 455-494. doi: 10.21608/joa.2017.80586
