The interaction of El Safawia channel viewers with saudi issues:

Document Type : Original Article

Author

Associate Professor – Faculty of Mass communication– Imam Mohamed Ibn Saud Islamic University

Abstract

This paper aims to monitor the interaction of the Arab audience who are viewing the safawia satellite channel with what they publish, and determine the impact of this channel on it to rationalize this use and immunize the audience against the illegal targets targeted by these channels due to this wide spread of these channels.
The study also aims to provide those in the field of new media in the Arab countries, especially electronic media with all its means, including writers, journalists and officials of Arab media , with accurate and truthful information about the various materials published in the Arabic-language safawia media institutions, and to know the extent to which the Arab public viewers interacts with them and is convinced of their views.
The study employs descriptive and quantitative method to diagnose relationships between variables.
The paper harnesses the theoretical background of interactivity approach.
the main results concluded by this study included that watching videos of Saudi Arabia came as the first step of the viewer interaction with the Facebook page of Al-Mayadeen channel and what it publishes regarding Saudi affairs، which confirms that the viewers of Al-Mayadeen channel on Facebook are interested in following the issues of Saudi Arabia more that in other issues and topics.

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