Advertising creativity strategies in Egyptian and U.S. magazines:

Document Type : Original Article

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Assistant professor – Faculty of specific education – Mansoura University

Abstract

This paper aims to identify the different creativity strategies used in the Egyptian and American magazines to deliver different messaging to the readers especially in the era of technological development.
 The study employs quantitative and descriptive methods to diagnose relationships between variables.
The paper harnesses the theoretical background of social cultural model of creativity , componential theory of creativity  
the main results concluded by this study included that there were common aspects between the creative strategies being deployed in Akher Saa magazine and Newsweek magazine as in both depended on the full page ads most of the time.

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