This paper aims to analyze the audience interactions towards the tv presenters through the social media profiles and pages and its impact on the media performance. The study employs descriptive method to diagnose the relationships between variables. The paper harnesses the theoretical background of para-social interaction theory. The main results concluded by this study included that the vast majority of the study sample, 92% use the social media websites, this popularity emphasizes that these platforms has serious effects on users whether they were positive or negative effects.
Fahmy, P. M. (2017). Audience interaction with TV presenters via social media and its impact on media performance. Egyptian Journal of Public Opinion Research, 16(2), 105-169. doi: 10.21608/joa.2017.80431
MLA
Passant Mourad Fahmy. "Audience interaction with TV presenters via social media and its impact on media performance", Egyptian Journal of Public Opinion Research, 16, 2, 2017, 105-169. doi: 10.21608/joa.2017.80431
HARVARD
Fahmy, P. M. (2017). 'Audience interaction with TV presenters via social media and its impact on media performance', Egyptian Journal of Public Opinion Research, 16(2), pp. 105-169. doi: 10.21608/joa.2017.80431
VANCOUVER
Fahmy, P. M. Audience interaction with TV presenters via social media and its impact on media performance. Egyptian Journal of Public Opinion Research, 2017; 16(2): 105-169. doi: 10.21608/joa.2017.80431
