This paper aims monitors and characterizes the motives of the Egyptian users of LSS on Facebook. It also examines the gratifications resulted from the use of both the streamers and the viewers who interact with this service in different levels, and also monitors and characterizes users ' trends towards Live Stream on Facebook as a new interactive service. The study employs descriptive and quantitative methods to diagnose the study problem. The paper harnesses the theoretical background of uses and gratification. The main results concluded by this study included that showed that the oriental gratifications of the users of the live broadcast on Facebook surpassed the social ones, where the average of the oriental was 2.3212 compared to 2.1460 for social. This reflects the relative and direct benefit of LSS users in the development of their experience and the acquisition of various skills and knowledge.
Abdelraouf, E. M. (2017). Motives for Using Facebook Live Streaming Service and Resulting Gratifications:. Egyptian Journal of Public Opinion Research, 16(2), 1-21. doi: 10.21608/joa.2017.80360
MLA
Eslam Mohamed Abdelraouf. "Motives for Using Facebook Live Streaming Service and Resulting Gratifications:". Egyptian Journal of Public Opinion Research, 16, 2, 2017, 1-21. doi: 10.21608/joa.2017.80360
HARVARD
Abdelraouf, E. M. (2017). 'Motives for Using Facebook Live Streaming Service and Resulting Gratifications:', Egyptian Journal of Public Opinion Research, 16(2), pp. 1-21. doi: 10.21608/joa.2017.80360
VANCOUVER
Abdelraouf, E. M. Motives for Using Facebook Live Streaming Service and Resulting Gratifications:. Egyptian Journal of Public Opinion Research, 2017; 16(2): 1-21. doi: 10.21608/joa.2017.80360
