Attitudes of the public towards polls presented on television channels

Although public opinion polls are not part of the rules and laws that govern electoral politics, they have become an essential part of the electoral process in recent decades. Many political candidates use opinion polls. The media, such as newspapers and television, convey and publish public opinion polls (with the results of private polls) to give citizens a sense of the status of their chosen candidates, and the issues and policies they are passionate about compared to the choices of others.
Opinion polls conducted by the media in cooperation with independent polling organizations act as a censorship against the misuse of polls by candidates who try to claim that they are getting more support by issuing false polls to mislead both the public and shareholders.
However, there are many trends that see public opinion polls conducted by the media are affected by many deficiencies, methodological problems and political biases that may affect the validity of the results of these polls.
In light of what was indicated by the survey of previous studies in the field of public opinion polls and their relationship with the media, specifically television, there is a clear lack of media studies that dealt with television opinion polls and the public's attitudes towards them, and in light of the importance and seriousness of the phenomenon of public opinion polls conducted by the media, the problem of this study has been identified in: Observing, analyzing and interpreting the Egyptian public's attitudes towards public opinion polls conducted by television channels.