The Impact of Visual Content Designed and Presented by Artificial Intelligence on the Egyptian Youth Audience - A Field Study

 
This research addresses the impact of visual content designed and presented using artificial intelligence on the Egyptian youth audience. With the increasing use of AI in producing media content, it has become necessary to study the credibility of this content and its impact on the audience in terms of their connection and the extent of their trust in it. The research also aims to identify the extent to which youth rely on this type of content as a source of information, the types of content preferred by young people designed using AI, monitoring the factors that attract it, and revealing the resulting cognitive, emotional, and behavioral effects. The research relied on the theory of media dependence and the media credibility model in the theoretical framework. A field study was conducted on a sample of 400 Egyptian youth. The results showed a wide spread of this type of content designed and presented using AI, as 84.8% of the respondents watch it frequently. 66% of them also rely on it as a source of information to a large or medium degree. Social, artistic, and historical topics top the list of the most followed content, and the content enjoys a good level of trust and credibility, as 82.7% of the respondents trust it to a large or medium degree. The overall impact of the content is positive, especially cognitively. It was also found that males, younger age groups, those with intermediate education and lower income are most affected and dependent on this content.