Journalists' attitudes toward the use of chat-gpt technology in newspapers and websites: (an analytical and field study)

Document Type : Original Article

Author

Lecturer of Digital journalism- Department of Media - Faculty of Arts - Sohag University

Abstract

Artificial intelligence applications have emerged in recent times, and are constantly evolving and updating. One of these applications is what is known as chat-gpt technology, which is a smart chat program that relies on technology to simulate the human mind in the way of thinking and data analysis. Therefore, the study aims to identify the trends of the communicator in the journalistic institutions that use this technology (Cairo 24, Al-Dustour Al-Urdun), and the study relied on the “technology acceptance model”, and the study used the “content analysis tool” for the topics that relied on the chat-gpt technology using the comprehensive survey method in the period from March 2024 until May 2024, and the size of the analytical sample amounted to (230) of the topics published with this technology. In addition to the "questionnaire tool" to monitor the trends of the communicator's use of chat-gpt technology in journalistic institutions (Al-Ahram, Akhbar Al-Youm, Al-Shorouk, Cairo 24) as an intentional sample available from those with experience in the field of artificial intelligence technologies from editors, photographers. The study reached several conclusions, the most notable of which are:

The volume of articles published by humans is larger than the volume of articles published by chat-gpt. The study also revealed that news and press reports are the most widely used journalistic forms in press organizations, and that economic topics top the list of articles published using chat-gpt technology.

 Journalists during the study period, the size of the field sample reached (86) individuals who have prior experience in dealing with chat-gpt technology.
2-The study found positive impacts of using Chat-GPT technology, most notably its ability to generate intelligent comments and create appropriate promotional and marketing content. It also found negative impacts, most notably the communicator's fear of its use in unethical activities. Therefore, the study recommended the need to train and develop journalistic cadres in media institutions in general, and newspapers in particular, to master these technologies.

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