The factor affecting Egyptian consumers In boycotting the products of the Zionist entity

Document Type : Original Article

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Lecturer in the Department of Integrated Marketing Communications, Faculty of Mass Communication, Suez University

Abstract

The research aimed to study the factors influencing the behavior of Egyptian consumers in boycotting products that support the Zionist entity, The results of the study found that 96.7% of the respondents had boycotted products that support the Zionist entity, and that 89.6% of the respondents had learned of the boycott calls through the website social networking Facebook, and 65.7% showed that they found Egyptian products as alternatives to products that support the Zionist entity, The vast majority of the sample’s respondents, at a rate of more than 96%, expressed that they were continuing to boycott, On the other hand, 3% expressed that they had not boycotted products that support the Zionist entity. They stated that the mail reason for not boycotting is their belief that Egyptian workers will be affected by the boycott by 46%, The results of the study showed that there was a positive significant and statistically significant effect for the criterion of self-enhancement, the religious criterion, and the criterion of subjectivity on the boycott behavior, on the other hand no statistically significant relationship was proven for the criterion of boycott intention on the boycott behavior of the respondents.

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