Audience exposure to “Instagram Reels/ YouTube Shorts” and its relationship to skill acquisition and learning

The study aimed to explore a number of different dimensions, explaining the nature of users’ exposure to short video clips on social media platforms such as TikTok, Instagram Reels, and YouTube Shorts, the impact of visual storytelling on skills retention, the role of user-generated content in skill-sharing communities, and the possibility of using interactive elements to enhance skills retention and skills development. Then examine its role in teaching users many skills, and identify their types. The study was applied to an intentional sample of users of short videos (Instagram Reels/YouTube Shorts), from different age groups. The study sample consisted of 388 individuals. Applied to an integrative model developed from Kolb's basic experiential learning model, it includes the stages of activating the experiential learning cycle in Kolb's model. With the addition of four variables representing the intermediate variables, which control the completion of the experiential learning process in a manner consistent with the nature of the medium “digital platforms”. The results of the current study revealed the ability of these short videos to teach users and give them the skills they want to obtain by applying Kolb’s developed model of experiential learning, taking into account the interplay of several factors, such as content features, platforms, and users themselves, in influencing the learning process. The researcher recommended that creative content creators need to set clear goals. Whether it's teaching a specific skill or education, clear learning objectives for short videos ensure that the content is focused, specific and valuable.