The Mental Image Of Egypt As A Regional Power Among A Sample Of African Residents And Its Relationship To Their Exposure To The Media:

The problem of the study is determined in identifying the features of the mental image of Africans residing in Egypt - the subject of the study - about the role of the Egyptian state as a regional power on the African continent, and its relationship to their exposure to the media, by measuring the impact of the media on introducing and raising awareness and arousing their interest in the concepts and mechanisms related to Egypt’s role and performance.
In light of the circumstances and crises that the African continent is going through.
The results of the study concluded that television channels come at the top of the Egyptian media that Africans residing in Egypt, the subject of the study, prefer to follow at a rate of 51.4%, followed by reading Egyptian newspapers at a rate of 48.6%, and in third place is listening to Egyptian radio stations at a rate of 45%.
Using the relative weight, the previous table reveals that the majority of the sample of Africans under study believes that the Egyptian media coverage is routine and does not present anything new. It also exaggerates the positive orientation towards Egyptian-African relations by a rate of 56%. This is followed by considering that the Egyptian media coverage presents realistic events regarding the African continent by a rate of 56%. 52.8%, then 48.1% of the Africans studied believe that Egyptian media coverage highlights the negatives of African policies.
The study demonstrated the existence of a weak, positive statistically significant relationship between the study sample’s follow-up measure of the Egyptian media and the emotional mental image measure of the Egyptian state, where the value of the correlation coefficient was .172, a significance level of .015.