Digital Media and Public Opinion in Islamic Societies:

Document Type : Original Article

Author

Professor at the Faculty of Mass Communication, Cairo University - and former director of the Center for Public Opinion Research and Studies - Faculty of Mass Communications, Cairo University

Abstract

     The Present study uses cultural analysis approach to define the salient traits of public opinion in Islamic Societies. The study evaluates the macro features and traits that explain the existing relationships between digital media and public opinion in Islamic Societies. The Researcher uses salient narratives of many well-established theories, observation, and Quasi-experimental design to measure and monitor the role of digital media in shaping Islamic public opinion towards both broad and specific issues. The results of the present study affirmed that the digital media has moderate role in shaping Islamic public opinion towards salient issues. On the other hand, the Quasi-experimental study reveals that the digital media failed in shaping Islamic respondents' attitudes and behaviors towards specific Islamic salient issues. The researcher proposed macro strategy to literate Islamic youth about how to deal with digital media positively, and how to abandon its negative effects.
 
 
 

Keywords

Files

Share

How to cite

Statistics