Egyptian public attitudes towards artificial intelligence technology and applications

Document Type : Original Article

Authors

1 Assistant Professor, Department of Public Relations and Advertising - Faculty of Mass Communications, Cairo University.

2 Lecturer in the Department of Public Relations and Advertising - Faculty of Mass Communications, Cairo University.

Abstract

This study aims to monitor, discover, describe, examine, and measure the Egyptian public’s perceptions toward artificial intelligence technology, their attitudes toward its various applications, and the extent of their confidence in this technology and its applications. Based on the Technology Acceptance Model (TAM), an electronic survey was applied to an available sample of (255) individuals from the Egyptian public aged 18 years and over. The results showed most of the Egyptian public sample’s attitudes of approval (88.62%) towards the rapid growth of artificial intelligence technology that may endanger humanity in general. It was found that the highest percentage of areas expected to change is the field of education, followed by employment, and on the other hand; The study sample's perceptions of expectations for change in the areas of “nutrition and food” and “housing” are lower. There is an increase in the public’s perception of the ease of using and interacting with artificial intelligence technology, anticipating the skills to use it in the future, and getting used to dealing with tasks and functions that have been performed by artificial intelligence applications. The results added a high rate of respondents’ evaluation of the expectations of perceived benefit from artificial intelligence applications on the quality of professional practices in the future and their contribution to increasing productivity and performing routine tasks in various work fields. It was found that the highest percentage of tasks facilitated by AI services and tools were related to programming and then completing the task of writing articles. The results indicated the impact of artificial intelligence on the quality of professional practices in the field of media, especially in providing high-quality news services, customizing content to the audience according to their interests, and enhancing the competitiveness of the media. The Egyptian public’s trends indicated that some artificial intelligence tools have made it easier for criminals to carry out fraud and fraudulent operations, generally with consent. In addition, artificial intelligence technology is capable of generating false news and disseminating it online through various programs such as CHAT GPT. The results indicated a high level of anxiety among respondents about the increasing reliance on artificial intelligence, the loss of human communication, increasing social isolation and its threat to the career future of workers, and anxiety about The speed at which robots and artificial intelligence applications are developing in various fields of work. The results confirmed that one of the most important methods of reducing the negative repercussions of the use of artificial intelligence technology is through pumping more funding for research that addresses its effects, in addition to imposing laws regulating the activities of developing artificial intelligence technologies.
 

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