Dimensions of the social responsibility of digital media in dealing with societal issues related to public affairs

Document Type : Original Article

Author

Lecturer at the Faculty of Mass Communication - Arab Open University in Cairo

Abstract

The current study dealt with the extent to which a sample of talk show sites adhere to the dimensions of social responsibility in dealing with societal issues related to public affairs. The study is one of the descriptive studies that relied on the survey method. From the programs (The Ninth - This Morning - The Story - On My Responsibility), and a questionnaire was applied to a sample of the Egyptian public consisting of 400 individuals from the residents of the governorates of Cairo and Giza, and the study found the following:

The adherence of the study sample program sites to media performance standards by adhering to the ethics of dialogue with guests and the public as well as the public interest and not seeking excitement or material profit, in addition to observing public morals and adhering to values, and respecting all sects of the people, as it emphasized the commitment of programs to the standards of jobs and special roles The media means by interacting with the public, arousing its interest, providing an in-depth analysis of the news of public affairs, simplifying it for the public, working on shaping their attitudes, and paying attention to setting the agenda for the public. The study sample programs also emphasized the commitment of the study sample programs to the professional values of the media profession, as they were committed to objectivity, impartiality, using natural language, and avoiding inaccurate news. Commitment to immediacy, respect for privacy, and non-defamation of individuals.
There is a statistically significant correlation between the rate of respondents' use of the media and their confidence in the media's coverage of public affairs issues.
There is a correlation between the rate of respondents' use of the media and their attitudes towards the principles of social responsibility of media institutions

 

Keywords