Imaginative Metaphors in the Language of Journalistic Discourse

Document Type : Original Article

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Assistant Professor, Department of Mass Communication, Faculty of Arts, Damietta University

Abstract

The study sought to monitor the conceptual metaphorical structures in the press discourse by applying to a sample of press articles related to the issue of the Renaissance Dam published in the press websites of the newspapers: Al-Ahram, Al-Gomhouria, Al-Shorouk, Akhbar Al-Youm, and Al-Youm Al-Sabaa, which are 33 articles, based on the conceptual metaphor theory of George Lakoff and Mark Johnson, using the method of critical analysis of metaphor by Jonathan Charters Black, the study reached several results, including: The articles of the study sample contained a momentum of conceptual metaphors with their different patterns, namely, ontological, directional and structural according to cultural, social, security, ideological and political patterns that emerged from the Renaissance Dam crisis, and what it raised at the level regional and international.

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