The rhetoric of time in the presidential inauguration speeches in Egypt from Sadat to Sisi:

Document Type : Original Article

Author

Assistant Professor, Department of Journalism, Higher Institute of Media and Communication Arts, 6th of October

Abstract

The study aims to reveal the dissonance or rhetorical convergence in relation to the trilogy of time according to the convergence or ideological dissonance between the inaugural speeches of the four presidents of Egypt (Sadat, Mubarak, Morsi and Sisi). The inaugural speeches are a road map between the ruler and the ruled, and the ruler manifests the mechanisms of his rule and policies towards the people, presenting his ambitions, hopes and challenges, and explaining the trilogy of time that has never ceased to change (past, present and future).
The study concludes with the discrepancy in employing the rhetoric of time. Sadat formulated his speech in the past tense by focusing on Gamal Abdel Nasser, whose name was mentioned fourteen times. Sadat’s inauguration speech was in its finest form a eulogy, not an inaugural speech, while Morsi’s speech was a speech hinting at the role Ideology and what the Muslim Brotherhood martyrs have done to plant the tree of freedom. As for Al-Sisi’s speech, my future focused on the present, trying to ignore the past. He only referred to the Brotherhood’s rule as a hint that it came after Adly Mansour, to separate his military role from his political role as an elected president.
 Based on the overall analysis, it can be said that the line between the past and the present does not follow in political speeches according to a straight line. Ali restore Egypt's historical and civilized role.
 

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