Visual persuasion methods in digital advertising design cosmetics companies on facebook.

The study aimed at the study، visual persuasion models in the design of digital advertising for cosmetics companies on Facebook، the study versus the study of their pages، photos، images، pages، pages، pages، ads، ads، ads، ads، digital ads، cosmetics in the functional period of (1/12/2021) to (31/3/2022)، delete the most viewed duplicate ads through the view feature for each ad that contain the letters on Facebook، using the content analysis tool.
Results
1- The principles of organizing the visual elements came in light of the Gestalt theory in the advertisements under study، where it came in the foreground (the law of shape and the floor)، then in the second place (Bragnants’ law of the quality of forms)،
2-Emotional grooming in the pages under study came in the foreground (self-grooming and beauty)، then in the second place (the grooming of comfort)، and then in the third place (the grooming of a famous personality.
3- The mental (logical) solicitation in the pages under study came in the forefront (information solicitation)، then in the second place (the solicitation of price)، then in the third place (the solicitation related to the characteristics of the commodity).
4- The factors of product conviction in the under study came to the fore (the clarity of product prices and payment details)، then in the second place (clarification of how to use the product)، and then in the third place (how to benefit from the offers provided in the event of purchasing the product).