Networking media and strengthening national identity among the Egyptian communities in Arab and foreign countries

The research has aimed to examine the role of the social networking media "Facebook" in strengthening the national identity of the Egyptian communities in Arab and foreign countries. The study has based on the discourse analysis applying to the official page of the presidential initiative “Speak Arabic” on the Facebook (the most important and widely used of all the social networks), as it is the first-ever initiative to communicate with the Egyptian communities and their children in various countries, benefiting from the social networks advantages.
The study has used the virtual or digital ethnography approach in analyzing all the initiative messages published on its Facebook page, and monitoring all the users' forms of interaction. The researcher has relied on the richness theory and the survey method during the period from October 2020 (the date of the initiative page issuance) to April 30, 2012.
Main results:

The Facebook official page of the initiative has succeeded in achieving many of its goals; it has successfully made contact with the Egyptian communities in Arab and foreign countries and taught them speaking the Arabic language. Also, it has strengthened the national identity in its various aspects (language, history, culture, values, customs and traditions) through the interaction between the parent's generation and the younger ones of the Egyptian expatriates.
The discourse messages have received considerable interaction among the Egyptian communities and their children in various countries.