Public relations and enhancing role of civil society

After the great change that the world has witnessed with technological advancement, the source information receipt for individuals has changed as they turn to faster, easier and ever-renewable information. This is where electronic public relations evolved from traditional public relations, which has now become the modern way to carry out public relations tasks. There are currently two distinct types of public relations within civil society institutions: internal public relations and external public relations, and they have many roles.
This research deals with the concept of public relations, its function and role in small and medium development projects in society. The research also sheds light on the role of public relations in light of modern communication techniques and social responsibility. This research aims to identify the extent of development of the public relations industry and its role in stability and social justice to preserve identity, and the role of public relations in consolidating common human values.
It also discusses the role of media campaigns in women’s health, e-marketing through community media campaigns, private awareness through economic recovery, and integration between the media, governments and civil society organizations in consolidating a culture of knowledge and social justice in the concept of social work.