The role of Emirati media content in supporting the knowledge of people of determination

Document Type : Original Article

Authors

1 Assistant Professor of Media and Director of the Media Program at Al-Khwarizmi International College

2 Assistant Professor of Mass Communication at Al-Khwarizmi International College

Abstract

Society is not a whole similar in its nature, characteristics and role, but rather includes many segments with different characteristics, situations and goals, so it was necessary for the media to change from its view of society as a single bloc to an intertwined society, and therefore appropriate media messages should be formulated for each segment according to its characteristics, and from these segments a segment People of determination who must have their own media content that matches their needs, requirements and desires.
Modern trends in special education have begun to move towards integrating them into society as active citizens, and affirming the legitimacy of their right to equal opportunities in all areas of life and to live in dignity and freedom.
The UAE government has given importance to people of determination by putting in place legislation and laws that guarantee them in terms of benefits and rights that achieve stability and a decent life for them. It was a pioneering experience to support them by highlighting the issues of people of determination and defining their rights and duties by providing wider and more diverse spaces in various audio-visual and print media on a regular basis, as the size of the space and the duration of media coverage will affect the extent of public interest in it.
This is in addition to allocating special pages through social networking sites to support people of determination in various aspects of life in general and in support of the educational process in particular. That is why the idea of this study was based on the study of “the role of Emirati media content in cognitive support for people of determination.”
The study reached a set of results, the most important of which is the commitment of Emirati media institutions to perform the news function and support news content directed to the community as a whole and supportive of the issues of people of determination.
The commitment of the Emirati media institutions to social responsibility and to play their role in linking state institutions and highlighting their activities, procedures and initiatives that support the integration of people of determination in their institutions of all sectors, and the commitment of educational institutions to developing an inclusive educational system, based on the latest educational technological platforms and tools.
 

Keywords