Strategies of public sports diplomacy for the Egyptian state in term of 2030 vision.

Document Type : Original Article

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instructor, Department of Mass Communication, College of Arts, New Valley University

Abstract

The study aims to identify the efforts of the Egyptian state in the field of public diplomacy and its use of sports as one of the effective soft power tools in the international arena and the extent to which sports diplomacy is compatible with the state’s national strategy for sustainable development. This study belongs to descriptive studies and relies on the media survey method. The Ministry of Youth and Sports, English version, in the period from January 1, 2021 to September 30, 2021. The study concluded that the state relied on hosting and participating in sports events as a source of popular sports diplomacy, and interest in exporting the experience of major sports events, and the decline in the employment of sports human capital as a source of diplomacy, As well as relying on many strategies of diplomatic and sports communication.

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