Awareness of Journalists in Online Journalism to Search Engine Optimization “SEO” and its relationship to the quality of news and marketing services

The aim of the current research is to measure the relationship between the degree of awareness of Online Journalism to Search Engine Optimization “SEO” and the quality of the news service provided to the public and the marketing of the newspaper’s website, and whether SEO awareness contributes to making the journalist able to produce more quality news content, contribute to increasing site visitors and raise its marketing value, it a descriptive study that used the field survey method for a sample Of the journalists working on electronic press websites, their number was about (100) male and female journalists, to whom the “questionnaire” was applied, in addition to the qualitative description using the in-depth, semi-structured “interview” for a sample of SEO experts, the number of which was (10) experts, and the study concluded:
- 100% of the journalists in the research sample have knowledge of SEO at different levels, and their awareness and knowledge of it varies between knowledge (high, medium, and low), and it has been proven that there are A direct, statistically significant correlation between the awareness of the communicator in electronic newspapers to prepare sites for search engines “SEO” and the quality of the news service provided to the public and the marketing of the newspaper’s website, and the results confirmed the impact of SEO awareness and its techniques on increasing the quality of the news service, and the results also emphasized the great importance The SEO in increasing the marketing value of the newspaper’s website, its popularity and spread.
- The results of the interviews conducted by the researcher with SEO experts also confirmed: that knowledge of SEO has become a reality that has imposed itself on press institutions at the present time, and that it will become inevitable in the future if newspapers want their websites to continue in the modern digital work environment, and they also emphasized that electronic newspapers You need to pay more attention to the SEO file and manage it in a more mature and professional manner in order to remain competitive in the future.
- And that the most prominent successful experiences in applying the rules of SEO at the present time are the Youm7, Al-Watan, Al-Masry Al-Youm, Masrawy website.