Public attitudes towards Radio & TV Coverage towards National Projects:

Document Type : Original Article

Author

Lecturer at the Radio and Television Department, Faculty of Mass Communication - Misr University for Science and Technology

Abstract

This descriptive study sought to monitor the extent of the public's dependence and exposure to radio and television coverage of national projects, the degree of their satisfaction with this coverage, the effects resulting from reliance on this coverage, and finally, determining their attitudes towards it this coverage. It relied on the sample survey method and employed the questionnaire tool by applying it to a deliberate sample of 400 respondents who varied in terms of their demographic characteristics.
The results of the study revealed the significant correlation between the rate of exposure of the Egyptian public (the study sample) to television coverage of national projects and their developments and each of their ritual and utilitarian motives for this exposure, as well as between the rate of exposure of the Egyptian public (the study sample) to radio coverage of national projects and their developments and their utilitarian motives. The results also showed a significant correlation between the rate of exposure to television coverage of national projects and their developments and their attitudes towards this coverage. Furthermore, the relationship between the rate of exposure to radio and television coverage of national projects and their developments and the (cognitive, emotional, behavioral) effects resulting from this exposure was also evident. Finally, the results showed a significant correlation between the rate of exposure to radio and television coverage of national projects and their developments and the extent of their satisfaction with this coverage

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